Generating high-quality leads is critical for a successful online business. It can separate you from your competition in a big way. To be sure you are getting the best leads possible, follow these easy procedures.
Step One
Make sure that you are targeting your advertising so that it’s reaching your ‘Target Market.' For example, if you’re selling fishing gear, your ads would most likely do well in publications, blogs, and groups targeting fishing enthusiasts, as opposed to spending your time and money advertising on a children’s clothing site.
The ads you are running, and the links you share need to direct the prospects to a ‘Capture Page’ and not a ‘Registration Page.' Often, Network marketers will make the mistake of advertising a page showing a compensation plan. Instead, they should make sure their ad links visitors to a page where they can capture their interest so they will fill out a form to get more information.
High-quality leads are people who clicked on your ad because they are interested in learning more. Then, they completed your capture form to request additional information.
Step Two
Begin developing a relationship with your leads. Show them that you know and understand their challenges and can provide a solution. When someone completes your form, that is no guarantee that they will buy from you. However, it is a guarantee that you now have an opportunity to build rapport and add value. The chances of this lead buying from you increase the more they feel they know, like, and trust you.
When one of your high quality leads contacts you with a question, make sure you respond timely. Many sales are made because someone followed up with the prospect. This is why it is said the fortune is in the follow-up!
When you have a blog or website, and regularly provide up-to-date focused information, you're taking significant steps to produce high-quality leads for your products and services. These leads you generate are MUCH better than any you could buy. Investing the time to build your list of high-quality leads will take your business to the next level.
The perfect complement to a Quality Lead Generation system is Markethive. Members have access to an all-inclusive system where they do not need to leave the platform for the extras that complement their marketing efforts and business facilitation. Markethive is a complete e-commerce system – The Social Market Network.
Markethive members will have available multiple traffic portals to enhance their efforts of building an online enterprise. Coming soon is the Markethive Coin Exchange. This traffic portal is a freelancing platform along with a video, voice, copywriting platform.
The Markethive Exchange will be integrated into the social network, to be used as an Inbound Marketing target. Markethive Entrepreneurs will be able to offer commission-free trades via promo codes. The promo codes will bind the customer to the designated Markethive Entrepreneur.
Another Markethive platform will sell services only (not goods), is designed to promote artists' copywriting, videography services, and voice-overs talent. Additionally, other commerce platform traffic portals will include a news service that sells article publishing and press release publishing that will also be displayed on the Markethive home page and Markethive.net.
Notably, because of the blockchain and coin exchange, transactions, and communications between buyer and seller will be left to the seller's discretion within the platforms. Transactions are not controlled by Markethive. These are peer to peer transactions and are kept private.
In summary;
Markethive is a dynamic integrated amalgamation of a social network like (Facebook, LinkedIn), Inbound Marketing platforms like (Hubspot and Marketo), commerce portals like (eBay and Amazon) and Digital Media Publisher like (Cointelegraph and Bitcoin.com). It's also an Advertising Agency with experts working together with their clients to collect data. This results in the development of whatever the client needs, including Press Releases, articles or blogs, banners, images, and research.
Markethive is a formidable secure blockchain platform that includes built-in incentives and games. The goal is to deliver a dynamic collection of cohesive business gateways to create revenue sources, a sphere of authority, quality backlinks, and a growing list of top tier leads.
For any additional information or to become a Free Member, Click on the Banner below:
Written byGene Aasen
Entrepreneur 1 and Writer for Markethive.com, the social, market, broadcasting network. I’m a strong advocate of the Markethive mission for technology, world progress, and freedom of speech. I support change and endeavor to help others understand, grow, and move forward with enthusiasm to achieve their goals.
THE INBOUND/OUTBOUND MARKETING EVOLUTION – THE BUYER'S JOURNEY
My introduction to online marketing consisted of a training course that heavily focused on a form of email marketing, mainly safelists, which I found to be a very confusing and overwhelming strategy that involved numerous email accounts and hundreds of advertising sites that took up all my time with very little results. After a while, I felt totally disillusioned and burned out with that and turned to social media marketing of sorts which was okay for a while but then became frustrating and nonsensical.
Then by chance, I came across Inbound Marketing and it all made sense to me. “Inbound marketing” was a term coined by Hubspot which was founded in 2005, but invented and established nearly a decade earlier by Markethive (operating as Veretekk) way back in 1996 and known as Automated Marketing. For many companies needing to cater to the customer and prospects’ needs and as competition became more fierce they turned to inbound marketing to help give them the edge.
Outbound Marketing
Prior to inbound marketing, we relied upon more traditional methods known as Outbound Marketing which included TV, radio and print ads, billboards, etc. Then with the internet, came paid and rented email lists, banner and display ads, most social media advertising, pop-ups, and pop-unders, etc. In direct contrast to Inbound marketing, these tactics have traditionally been thought of as interruptions and frowned upon, labeled as invasive, and often seen as driving an ideal buyer away.
Outbound marketing aims at trying to reach as many people as possible, whether or not they are active buyers and in some cases has its merits.
Inbound Marketing
Inbound marketing is a marketing strategy by which you drive prospects to your website rather than outwardly advertising your products or services. The idea is that bringing potential customers to your website will familiarize them with your brand and offerings through targeted content, tailored to the needs and basic questions of people and offering solutions. Ideally, you’ll build a virtual relationship with the prospect, making it more likely that they will choose your product or service when they’re ready to buy.
Typically inbound marketing involves blogging or content creation and integrates email marketing, marketing automation, social media monitoring & publishing, SEO, and analytics all in one. It incorporates landing pages and a content management system that assists you in optimizing your content.
Outbound marketing brings your offering to your prospects. Inbound marketing brings your prospects to you.
Inbound Marketing is a marketing methodology focused on attracting, educating, and empowering consumers via relevant content that actually helps and guides them until they are ready to purchase your product or service. That road to purchase is the buyer’s journey, an active exploration or research process that a buyer goes through, prior to and leading up to the actual purchase.
Out With The Old – In With The New
Back in the day, when I needed to buy something I would pace the shopping mall, searching and comparing until I found what suited me. When I bought my car I went directly to the car yard, talked to the salesperson to learn my options, get answers to my questions, took it for a test drive, and bought it.
Now I search online before I take a step out of my home and go directly to that store I found most helpful online or maybe buy it online. The way we buy is evolving and according to Google, buyers on average now conduct 70% or more of their research online to help them with a purchasing decision, even before they think about contacting someone in sales or reaching out to a company for more information on their products and services.
With any sales and marketing method, it must continue to evolve just as consumers’ buying behaviors are evolving. So what does that mean for marketers in the digital world?
Inbound marketing is a strategic process that has several elements to it and some of those elements are not just technical but to gain an insight into the psychological aspect. We need to understand what stages a prospective buyer goes through before making a purchasing decision.
Another way of looking at it is that inbound marketing is designed to better align you and your business with the Buyer’s Journey, which is becoming the natural process that today’s buyer goes through when searching for a solution online.
The internet, along with inbound marketing platforms, has made it easier for marketers to engage customers at the various stages of their journey using content marketing. That’s one of the main reasons that 88% of B2B marketers are using custom content marketing, which is up a whopping 86% from 2015.
What Is The Buyer's Journey?
The Buyer's Journey was first described in 1968, long before the internet, and was perceived as a linear process. However, today’s customers are sophisticated, savvy consumers who do their research and the internet has made it very easy to access a wide range of information, so these stages are not so cut and dried and it is why we need to be customer-centric in our inbound marketing efforts, with consistent and current relevant content.
Each stage of the inbound buyer’s journey requires unique content types that range from website pages and blog articles to downloadable offers and video demonstrations. So the new Buyer's journey takes place online and inbound marketers have a golden opportunity to go the extra mile by helping them reach a decision with custom content that will attract and delight the potential buyer.
The three basic stages of the Inbound Buyer's Journey are Awareness, Consideration, and Decision.
Awareness Stage: Through online research, the buyer is trying to identify their own problems and looking for answers, resources, education, research data, opinions, and insight.
Consideration Stage: Once the buyer has identified their problem, they begin more heavy research of specific solutions for that problem, whether it’s a good fit for them which leads them to potential solution providers, partners, or vendors.
Decision Stage: After engaging with enough expert, trust-building content, the buyer can filter their solution provider list down and make a confident decision in who they want to work with or buy from.
Inbound marketing is designed to help prospects discover your business in the early stages of the Buyer’s Journey and to educate them on the benefits of your solution for them, all while building trust throughout the process.
The Strengths Of Inbound
Although inbound marketing is the preferred method and considered to be more successful due to its not only holistic but an empathic approach, outbound marketing, albeit marketer centric, still has a place, and to determine which one suits your purpose, you need to consider your specific business, audience, and marketing objectives.
One of the biggest advantages of inbound marketing and what gives it substance is that it focuses on providing value for prospects. It’s educational and in some cases non-promotional and as inbound marketing aligns with the Buyer's Journey, it builds a relationship between your prospects and brand and is not seen as an annoying interruption. Rather it helps the buyer as they are already researching and obviously ready to buy.
Another major strength of inbound marketing is the long term return on investment (ROI) Whether it be sweat equity or money that you’ve invested, this strategy tends to have slower results for the first few months, however, those initial stages are necessary to build your digital marketing assets. It allows you to build your presence online and rank higher in the search engines.
Eventually, the value of those assets will increase and your outlay to maintain or improve will be less. Digital assets like blog articles and perpetual choice offers can continue to generate leads years after they were originally created without costing an extra cent.
What About Outbound?
The biggest strength of outbound marketing is its ability to get in front of a large number of people quickly and build awareness. When it’s done correctly, you can launch an outbound marketing campaign, get seen by millions, and have new customers within a few weeks, but the results usually depend on the amount of money you invest.
The more you spend, the more results you get and when you stop investing, the results diminish. With outbound marketing, you don’t accumulate many tangible, long-term assets that continue to generate leads as you do with Inbound marketing. Plus, these days, outbound is generally more disliked by the consumer.
Having said that, there are businesses that have found great success by using inbound or outbound exclusively. There are many that have utilized both consecutively and have had tremendous results. Your marketing strategy really depends on your market, your type of buyer, and your goals.
What Are Your Goals?
What are you trying to achieve? Do you want to build brand awareness? Drive traffic? How many customers are you aiming to get and what’s your timeline for that goal?
Inbound marketing is the best long-term strategy, however, it will take time and probably won’t dramatically increase business in the first few months.
Outbound marketing, on the other hand, can help you get customers in the door quickly, but it comes with diminishing returns.
Ideally, the best strategy is to combine a little of both, by taking an inbound approach to both, using outbound for brand awareness, following up with inbound for relationship, and brand-building.
This means you are measuring results accurately and you’re aiming for long-term brand-building alongside short-term growth.
Looking After Your Brand And Reputation
It’s important to consider how the tactics you deploy will affect your brand’s image. Launching an aggressive cold-calling campaign or obnoxiously posting fruitless or misleading advertisements too much on peoples’ newsfeeds may get a few sales, but how will that affect your reputation long-term?
You only want to use marketing tactics that your brand can be proud of and that your customers would approve of if they knew how you executed them. More often than not, the truth comes out and it’s incredibly difficult to overcome a bad reputation.
Balance Your Outbound With Inbound
Here at Markethive, we believe in an inbound-focused approach that also uses outbound marketing when appropriate. This means using outbound channels like the Banner program where you can purchase banner impressions from our Banner Impressions Exchange. Your banners are displayed internally at Markethive and externally on numerous domains.
This will successfully get your business in front of potential buyers, then by using Markethive’s inbound tools you will be focusing more on assisting with the buyer’s journey rather than selling upfront. This works because people are more likely to engage in a brand that helps them understand the buying process, instead of simply asking for their money.
The Next Generation
Markethive has been in the Inbound Marketing business for 25 years and is an ever-evolving platform. Now integrated with Blockchain technology and cryptocurrency as of 2018, it’s certainly keeping up with the changes and advances the marketing realm is experiencing with many still stuck in the old school ways.
Markethive is always evolving and right now in the process of building a new engineering team to take its funnels (Pagemaker System) integrated into its landing pages which are groups or otherwise known as Storefronts. A self-replicating system will be added to these pages and aligning autoresponders, along with assignment rotators. This makes it Turnkey for members to just walk in and gain great results of a powerful inbound marketing campaign, utilizing another unique feature within this system – the CO-OP engine.
Markethivedelivers a proven Inbound Marketing platform outfitted with email autoresponders, blogging platforms, landing pages, social media broadcasting, Tracking analytics, SEO, backlinking automation, messaging, ecommerce, and SEO which is designed to build a large loyal long-term customer base. The benefits of these systems are to “attract”, “convert”. “close” and “delight” an individual on the buyers’ journey.
This next-generation platform also has multiple commerce platforms, digital media sites, along a social network bringing together a community of aspiring entrepreneurs and marketers evoking a collaborative mindset. Above all its other benefits, Markethive is a concept and a vision with a focus on providing a universal income for all and being built on the blockchain allows Markethive to pay its members for all activity, regardless if you’re a free member or upgrade to one of our loyalty programs or memberships.
We believe sharing our resources with you as you build your business and seek to reach your goals, benefits all of us. We welcome all to our collaborative world and ecosystem for the Entrepreneur, Markethive, the Market Network, built for you, by you, and with you.
Deb Williams
A Crypto/Blockchain enthusiast and a strong advocate for technology, progress, and freedom of speech. I embrace "change" with a passion and my purpose in life is to help people understand, accept, and move forward with enthusiasm to achieve their goals.
The Vault is one of many powerful programs we need additional funding to complete.
This is your company and upgrading to Entrepreneur One will reward you greatly. For the month of December we are doubling the .1 ILP that is included in the Entrepreneur One upgrade.
Watch the video for clear picture of what is being presented to you.
When you understand what that means you will jump for this opportunity. The video and the following links will help you understand why.
Many of you have heard of ICOs in regards to upcoming block chain spaces (organizations or businesses as you may call it). It means Initial Coin Offering, and can be compared to an IPO (what a new publically held corporation launched to raise money aka: Initial Publically Offering) both of these are based on risk investment based on speculation of greater growth and trade value.
This is why the SEC came down hard on ICOs, because they are almost identical to an IPO. That being a risk based investment based on speculative assumptions. These assumptions can easily be skewed with false projections and manipulated stock trading, hence, the SEC regulating the industry to prevent the fraud and misdirection and hype.
OK, enough about that. So Markethive founders originated a debt based instrument option, like a convertible note as defined here:
A convertible note is a type of short-term debt financing used in early-stage capital raises. In simplest terms, convertible notes are loans to early-stage start-up’s from investors who are expecting to be paid back when their note comes due. … In another way, you can think of a convertible note like an IOU.
The Incentivized Loan Program (ILP)
The Markethive ILP represents 1 share of 20% of Markethive’s net revenue. Net revenue is defined as:
Net revenue is calculated by subtracting cost of sales, including cost of goods sold, estimated returns or any allowances from gross revenue. … Gross is the total revenue you have earned for that period. Net revenue is what's left when all the costs have been taken out.
We are targeting to distribute less than 1000 ILPs. But for the purpose of this illustrated article, we will assume we have delivered 1000 ILPs. ILPs can be broken into fractions thereof down to 1/1000 of an ILP. We will be building a dedicated internal ILP Markethive exchange where Markethive members can buy and sell their ILPs or fractions of their ILPs.
To really understand how and what these ILPs represent, I explain that there is Gold and then there are oil wells (nodding donkeys).
Gold is held as a store of wealth and over time it rises in value. (Altcoins like Bitcoin or MHV coin is a better option today).
Oil Wells produce about 10 gallons crude oil an hour. At today’s prices a barrel of oil is selling on the market at $55 per barrel. That makes an oil well potential around $9,500 per month. I would opt for Oil Wells way over Gold bars.
ILPs are likening to the oil well. And here is a solid projected illustration of the Markethive ILPs based on existing growth metrics, similar company’s data and our projections of growth.
Martkethive has been in operational beta since June 2015. Since that time we have tracked 5 unique trends:
Alexa, Milestones, Membership, Revenue, New Signups and Transaction.
We have hit every milestone and our traction is increasing exponentially.
LinkedIn can be considered one of the closest, and targeted social networked competitors to Markethive. Considering LinkedIn has over 575 million active subscribers throughout the world: The top 3 being (1) The United States (2) India and (3) China representing over 70% of the market. image and data from research site Kinsta (August 2019) https://kinsta.com/blog/linkedin-statistics/
LinkedIn achieves a 39% upgrade to their loyalty plans. These plans offer nothing more than greater and deeper access into the data of other members, visitors, searches and 3+ levels deep messaging.
Based on these facts, and our data of growth as well as continued development and achieving our milestones over the past 4 years, the following speculation is backed up by real numbers and solid trends.
We are super confident we will exceed 5 million members in 2 years. In fact we are confident; we can attain 50 million members. Based on these numbers, we can expect the following growth:
10% of our 5 million members upgrading to one of our loyalty programs, (Entrepreneur One*, Two, etc.) at $100 per month would equate a monthly income of $50 million per month. 20% of that (after net revenue) would approximate to $10 million per month. Now divided by 1000 ILP shares, would represent a monthly projected revenue of $10,000 per month (as the company grows the revenue will reflect that growth) for a projected duration of 20 years before the loan becomes due (balloon payment). ILPs are now listed at $100,000 per ILP. When we first offered ILPs they were listed at $10,000, but as ILPs have been acquired and Markethive gets closer to exponential growth, the value of ILPs will continue to increase.
What if we reach 50 million and beyond subscribers?
A similar scenario as LinkedIn with 575 million and a 39% loyalty program upgrade would produce the following results with a Markethive ILP.
575 million members with a 39% upgrade would yield 225 million upgraded members paying $100 per month would result in $2.2 billion in revenue, per month. 20% of that would yield $440 million. Divide that by the max 1000 ILPs for a sum of $444,000 per month.
Now you understand why we call the ILP an oil well.
How do you get your share of ILPs? I mean if you want to acquire and own your share of them.
You can wait for the ILP exchange to be completed and the Markethive wallet in place and then buy ILPs or shares from other members in the exchange.
Or…
You can purchase ILP shares or partial shares from us (Markethive) directly. We sell full shares and fractions there of as small as 1/100th for $1000.
Or…
You can upgrade to Entrepreneur One and receive a 1/10th share every year for up to 10 years, that works out to $1,200 a year and receive a 1/10th share. Considering the above article, that is a deal that is not going to last forever. And once you have an Entrepreneur One account and stay current, you keep that account as long as you want.
There are scores of other huge advantages to an Entrepreneur One account and I suggest you make yourself aware of them. We are in Beta and start up and the advantages you get today will not last long.
Then there is one more way to acquire an ILP or share of one, “Our contests”. These contests are announced and fulfilled in our live webinars on Sunday.
This means to know about these contests and to win, you must be present. In fact tomorrow a huge contest will be announced. And it is an easter egg hunt.
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