KANYE WEST – The Road To Renewal

Continuing on from Part 1 of Kanye West’s Journey, for over a decade long, the artistic genius went on to successfully create hit albums of a variety of music genres that were critically acclaimed, polarizing, influential and captivating, earning him the reputation of “America’s favorite bad boy”.

West toured with U2 in 2005 – 06 which inspired him to make hip hop more atmospheric and empowering to be performed in stadiums and arenas. He started to draw influence from both rock & roll music like The Rolling Stones, Led Zeppelin, and The Killers, plus house music which originated in Chicago, where he grew up.  

Kanye puts himself in places where a vain or trendy person wouldn't dare try, like wearing pink polos, kilts and, skinny jeans. He made a career of consistently and willingly making himself the underdog by going against the grain for the sake of not just being able to say he did it first but to also avoid being boxed in or marginalized. 

His dedicated passion to reinvent the wheel along with his intense and dynamic creativity amassed him international acclaim and godly recognition. On West’s sixth album “Yeezus”, his song “I Am A God” was a powerhouse and punchy approach that has come to define the genius of Kanye West. “Yeezus” remains the only album to have sold fewer than 1 million copies in the US. Yet it was critically well-received, not least by the rock legend Lou Reed, who told Rolling Stone that “Each track is like making a movie… The guy really, really, really is talented.”

In an interview with Zane Lowe, Kanye explains his meaning behind his song “I Am A God”

Kanye West always sees an opportunity in just about everything and when the music industry began to worry about the effect the internet was having on its profit margins, West just embraced the change with a video for his single “Can’t Tell Me Nothing” and he hired the comedian/actor Zach Galifianakis to lip-sync the lyrics on an alternate version which created a viral sensation. 

Tragedy Strikes

Kanye was on top of the world, hailed as the artist who killed gangster rap. But in November 2007, tragedy struck. His beloved mother, Donda, died from a heart attack following cosmetic surgery. Kanye West dedicated a performance of “Hey Mama” to her at the first concert he did following the funeral. Given the bond Kanye and his mother had this put him in a very dark place. Months later, he separated from his then-fiancee Alexis Phifer and his next album, 808s & Heartbreak that he released 12 months later was laden with grief, pain, and alienation. 

Kanye with his mother Donda West

At that point West abandoned rapping completely, preferring to sing through an Auto-Tune vocal processor. This technique (ubiquitous in hip hop today) turned his voice into a robotic tone and he classified the new album and sound as “Pop Art”. 

It’s not to be confused with the visual art movement, but interestingly, when you consider West has Synesthesia, which is the condition where one sense, like hearing, is simultaneously perceived as if by one or more additional senses, such as sight, so everything that Kanye sonically creates is a painting in his creative mind.

West then announced, “Hip hop is over for me”. However, it wasn’t. He won two Grammys for guest raps he made that year, on Estelles’ “American Boy” and TI’s “Swagger Like Us”. 

Oops! A Faux-Pas Or…

Notorious for his controversial statements, (of which there were many)  and after the passing of his mother, West’s state of mind was fragile and coupled with a bottle of Hennessy, he invaded the stage during Taylor Swift’s acceptance speech for Best Female Vocal award at the MTV Video Music Awards the following year. He took the microphone from her and said although he was happy for Swift, Beyonce did a fantastic video clip, inferring Beyonce should have won the award instead. 

“Yo, Taylor, I’m really happy for you, I’mma let you finish, but Beyonce had one of the best videos of all time!”

The reverberations from that moment are still being felt, however, West did apologize publically, then retracted his apology in a 2013 interview with the New York Times. However, by 2015, they became friends. It’s evident that some on social media are still riled by the act, but time and circumstance have a way of healing and leading to self-development as Swift recounts in her biopic, “Miss Americana”. 

In her story, she makes it clear how much these incidents wounded her, and how a young woman desperate to be liked could be deeply hurt when she finds out it’s impossible to be everyone’s favorite. It made her stronger, more independent and the woman she is today. It could be said that one person’s faux-pas is another person’s gateway to a life lesson learned and growth. 

2009 VMA Awards Taylor Swift’s acceptance speech interrupted by Kanye West

Kanye West Focus On Fashion

Following the Swift fiasco, West took a break from music and relocated to Rome stopping off at Japan along the way for a time. His focus was on fashion at that point. He had already been collaborating with labels including A Bathing Ape and Nike on limited-edition sneakers since 2006. He gained more experience as an intern for other labels, reportedly for Gap and Fendi. In 2009, West partners with Nike for his own shoe, the Air Yeezys. 

West launched his first collection in Paris in 2011 which was very much criticized. Feeling wounded, West gave a speech at the show’s after-party, pleading “Please be easy. Please give me a chance to grow.”  His second collection a year later only received lukewarm acceptance, subsequently West announced he would no longer be showing in Paris.  

In 2013 he collaborated with the French label APC on his capsule collection. In an interview with W Magazine, he explained,

“I tried to come out of the gate going crazy. And it didn’t work. So now I have to somehow put out something that says, ‘I look sensible!’?”

Contrary to his personality, the collection consisted of understated tees, hoodies, and jeans. 

Kanye West’s Capsule Collection: Adidas “Yeezy” sneakers and Jewelry collection 

He then signed a $10 million deal with Adidas and launched his first apparel collection of Yeezy Season 1 in 2015. This collection had a mixed reception but his Season 5 collection in 2017 won praise and notably, Yeezy is the No 1 searched brand on the internet. 

He had a passion for fashion, showcasing his own style of apparel and the collection of Yeezy sneakers with Adidas Boost technology. West maintains that his brand expresses how he feels, not to keep up with trends or societal culture. Prior to that, he donned other high-end designer labels because he could and it made him feel good – It helped to feed his ego. He is still perceived today as the Louis Vuitton Don.

Now on a new quest, keeping his ego in check and getting back to grassroots, it’s all about bringing manufacturing back to America, from seed to sew, along with job opportunities for people in prison reform or second chance people. More about that later.
   
As a musician, what makes Kanye West one of the greats is his ability to innovate – to push the sonic boundaries of hip-hop. As a Fashionista, he has become a force in fashion with the desire to create designer fashion affordable to the people en-masse. 

Kanye West and Kim Kardashian – Equally Yolked

Kanye West and reality TV star, Kim Kardashian began their relationship in April of 2013, engaged in October, then married in May 2014. Happily married for nearly 6 years with 4 children. Their first daughter North (born June 15, 2013) son Saint (born December 5, 2015) and another daughter (born via surrogate January 15, 2018). Then came their fourth child, son Psalm, via surrogate in May 2019. 

Married life and fatherhood have helped West grow and realize what is important in life. In a recent interview, he described his relationship with Kim as equally yoked. They both have a spiritual connection to God. West considers his union with Kim a life-long commitment 

“It’s a God bond,” he says, Someone to call on, or call out. Someone that can call on you or call you out – Equally yoked. Someone to complain to and someone to grow with… as we grow and raise our children” 

Kim Kardashian and Kanye West are one of the strongest couples in Hollywood and beyond after almost 6 years together.  

The West Family at Christmas 2019

The Turning Point

West went on to make his 7th album in 2016, “The Life Of Pablo”, tweaking his songs and resending them to streaming services, describing the album as a “living, breathing, changing creative expression”. That same year he started his Saint Pablo Tour, where he performs on a stage suspended in mid-air. However, with still 21 shows on the agenda the tour was canceled. 

In his last performance, West delivered a 15-minute rant, speaking his mind on personal gripes, naming names, business issues, revealing he was $53 million in debt and political stance, hailing Trump for President, before storming off the stage saying the show’s over. 

Subsequently, Kanye West was admitted into UCLA Medical Center, initially for exhaustion, only then to go through psychiatric tests and ultimately diagnosed with mental health issues. More succinctly, Bi-Polar Disorder. Reportedly, West never got over his mother’s untimely death. He has been put in the category of an HSP – Highly Sensitive People, but he has been called “crazy” by many. 

According to West, this was a crucial wake-up call that would change his life. His time in the hospital gave him space and the time he needed to not only get back on track but to re-evaluate his life and purpose. He had visions and divine messages to help him in his time of renewal. People call it a break-down, Kanye likes to call it a “break-through.”

The next 2 years West closeted himself, holed-up in the studio creating his 8th album “Ye” which has been a nickname of his and touched on issues ranging from sexual assault topics to West’s own controversial comments about slavery and being bipolar. In an interview following the album’s release, he expanded on the bipolar topic saying it is his “superpower”. He asserted that the condition fueled his creativity, but he also admitted that it led to unfortunate consequences.  

West deactivated his Twitter and Instagram accounts during that time due to the backlash he was receiving from many of his controversial comments, beliefs, and support for President Trump. Like him or not, he believes he has the right to express his own opinions and not be controlled by the system or manipulated into being something that he’s not. 

In 2018, Kanye dusts off the cobwebs and returns to the public eye, reactivating his Twitter account and music output with “Ye Vs.The People”. As the title insinuates, he needed to express his thoughts and feelings after becoming a recluse resulting from his experiences. It may even be seen as cathartic to some degree. Incidentally, the track was not included on the album. 

The Renewal

By this time West had relocated to Wyoming with his family, which is his “happy place”, a place away from “it all”  Although West was working on a new album titled Yandhi with a planned release date of September 29, 2018, it was delayed indefinitely. In April of 2019, Kanye West “woke up” and completely changed his direction spiritually, emotionally and physically.  In August of 2019, it was announced that he was working on another project which would display Kanye and his career in a whole new light that continues to gain momentum. 

Next, we’ll focus on Kanye’s life after renewal to the present day along with what has been deemed as Kanyean Philosophy. 

Previous article https://markethive.com/group/marketingdept/blog/kanyewesthisjourneyauthenticityvscontroversy

Deb Williams
A Crypto/Blockchain enthusiast and a strong advocate for technology, progress, and freedom of speech. I embrace "change" with a passion and my purpose in life is to help people understand, accept and move forward with enthusiasm to achieve their goals. 

David https://markethive.com/david-ogden

Kanye West His Journey 
Authenticity vs Controversy 

Who Is Kanye West?

Kanye West is a Grammy Award-winning Rapper, Songwriter, Record Producer, and Entrepreneur. With a keen interest in designing and fashion, he also released his fashion label “Yeezy”, clothing and footwear apparel. His music has jumped from being a sensation to very much in demand in the rap industry, while his personality, his philosophies, and his willingness to speak out for what he believes in consistently land him at the center of controversy. 

Because West is renowned for being outspoken on his views about life, culture, religion, and politics, these controversial topics attract widespread media attention. He is a huge cultural figure who encourages people to think freely and be their own person and is often demonized by society and media channels.

Known for his arrogance Kanye West will be the first one to tell you he is a 21st-century phenomenon. A producer turned rap superstar who has reinvented hip hop many times over in the course of his outstanding career. The creative genius that he is, is somewhat overshadowed by his ability to put his entire foot in his mouth. He says he’s only human and often retracts any emotionally-based derogatory opinions and statements he blurts out publically. 

His name, his style, and the way he conducts his business are unique. His thoughtful reflections in interviews reveal a complex man that few have taken the time to understand. This and subsequent articles look at that multifaceted star, exploring his career as singer and producer, but also looking at the forces that prepared him to be the man he is today, relaying his mission and his message to anyone who will listen.

Kanye West rapping in NYC at 19 Years

The Genesis Of Kanye West

Kanye Omari West was born in Atlanta, Georgia in 1977 and grew up in Chicago from the age of three after his parents, Ray West and Donda Williams divorced amicably. He was raised in South Shore, Chicago, a middle-class neighborhood, by his mother and spent the summers with his father. 

Ray West (Father) was a photojournalist for the Atlanta Journal newspaper and a political activist in the Black Panthers. He later became a Christian counselor. Kanye’s mother, Donda West, was a teacher who became a professor of English at Chicago State University. West admits he came from “the wrong side of the mall” rather than the wrong side of the tracks. At the age of 10, Kanye and his mother moved to China for a year where she taught as part of a university exchange program. He had a somewhat religious upbringing which reflects in his music but somewhere along the way he admits he got lost. 

Talented and Determined 

After the China experience and returning to Chicago, Donda, West’s mother, helped a then 13-year-old Kanye and paid $25 to cut his first record in a basement studio. In 2004, Donda recalled in an interview with Red Eye, Chicago Tribune, 

“The microphone was hanging from the ceiling with a wire coat hanger. But he was so excited, I couldn’t say no.” 

Donda West told the Tribune his talent was evident even as a small boy at the age of 5, composing poems from gazing at the flora and his surroundings creatively visualizing it through the eyes of an artist and then transcribe it the way a poet would. She went on to say, 

 “People say Kanye and humility don’t belong in the same sentence, but he had that determination since he was 3. We need more people who aren't afraid to speak their minds,
I have always encouraged him to think and to speak the truth as he sees it."

 Kanye West and his mother had a very close bond, “My mother was my everything” he told TV News in 2005. Donda became his manager playing a significant part in his music career before she died from heart disease in 2007 at the age of 58. Her death profoundly impacted West musically and personally.

“Drop-Out” On The Road To Fame

West got caught up in the South Side hip-hop scene where he met his mentor DJ and producer No I.D. West graduated from Polaris High School and received a scholarship to study at Chicago’s American Academy Of Art. He has a love for the visual arts but dropped out of college to pursue music where he channeled that love for the arts into his music. 

He spent time working with local artists in Chicago where he realized his talent for producing and developed his own signature style dubbed “Chipmonk Soul”. He got his big break when he relocated to New York in 2001, handling the production for Jay-Z’s songs, a well-known New York Rapper. He then went on to produce for other major talents, including rappers, Mos Def, Talib Kweli and Ludacris, also singers Alicia Keys and Beyonce. 

Music Producer Not Enough For Kanye

Although Kanye West was cementing his reputation as a brilliant producer, he was not content with that. He wanted to be upfront as a rapper, however, he was not taken seriously as a rap artist. According to Jay-Z, the co-founder of Roc-A-Fella Records, 

"We all grew up street guys who had to do whatever we had to do to get by. Then there's Kanye, who to my knowledge has never hustled a day in his life. I didn't see how it could work."

West lacked the “Gangsta” credentials that were a prerequisite at that time. He was an arty middle-class kid who wore pink polo shirts and Gucci loafers. He got similar negative responses from other labels and recalled how he’d leave meetings disappointed and crying every time. West pleaded with Roc-A-Fella Records and finally in 2002, Damon Dash reluctantly signed him to record his music, but did so mainly to retain him as a producer. 

Not long after in October 2002, West was involved in a head-on car collision while driving home from a recording session in California, which left him with a shattered jaw. He wrote and recorded a song about that experience “Through The Wire” while his jaw was wired shut as a result of reconstructive surgery. Nothing was going to stop him and after writing the rest of his debut album while convalescing in L.A. he revised, rewrote and refined the production adding gospel choirs and strings that he paid for out of his own pocket. 

"Through The Wire" Video Clip

The album named “The College Dropout” was finally released in 2004 and made Kanye West a star. It sold 2.6 million copies and broke the mold of Gangsta Rap with themes that included consumerism, racism, higher education, and his religious beliefs. On the single of that album, "Jesus Walks" he rapped: 

"They say you can rap about anything except for Jesus. That means guns, sex, lies, videotapes, but if I talk about God, my record won't get played."

A Young Kanye West Makes His Mark

"Jesus Walks" – The original version.

The album peaked at No. 2 on the Billboard Hot 200 chart and West received 10 Grammy nominations and winning 3 awards for the best rap song, “Jesus Walks” and best rap album. West went on to create his own record label, GOOD Music, (an acronym for Getting Out Our Dreams) in collaboration with Sony BMG.  

Kanye West, being the restless bourgeoisie, brimming with creativity, wanted to see how far he could expand the hip hop genre of music and hired an orchestra. He spent $2 million and a year working with the composer John Brion, who had never worked with a rapper before. The results were prodigious, and he won another three Grammy awards. Best Rap Album again, “Late Registration” debuted at No. 1 on the Billboard Hot 200. Plus Best Rap Song for "Diamonds from Sierra Leone," and Best Rap Solo Performance for "Gold Digger." This is an achievement West would repeat with every subsequent solo album release.

Gold Digger is one of my fav songs from his newly branded genre of hip hop, which incidentally West asked Jamie Foxx (Comedian/Actor) to accompany him on this song. As Foxx relates in this interview, this took place at a party Foxx was hosting for a number of hip hop artists where he met Kanye West for the first time. Foxx had always had a hankering to get into the music business and just happened to have a music studio at his house. He agreed to do it but didn’t think it would be a success. The rest is history. 

Kanye West performing Gold Digger, with Jamie Foxx.

Success Story From The Suburbs

Kanye West became known as the success story from the suburbs – a hip hop artist without street cred. Kanye remains popular because he is regarded as truly one of the best rappers of all time. He has made headlines for his bizarre tweets and his grand pronouncements, his award-show stage invasions, his extravagant fashion sense and his marriage to reality TV star, Kim Kardashian. 

Image Courtesy of Wealthy Gorilla

But when West channels his impulsive and brash swagger into his music, the results have been stellar. Consequently, he has eight solo albums debuting at No. 1 and 21 Grammy awards. (no rapper has won more). He has been included twice in Time magazine's 100 most influential people list, also praise from Lou Reed, Prince, Elon Musk and of course from Kanye West himself. His music resonates and regardless of his antics or personal life, he remains relevant to many from all walks of life. 

Next, we will look at how West is now following a different path and what led him to his life change. He along with his family have moved to Wyoming where he has taken time to reflect and move forward. So Markethive and Kanye West are practically neighbors! In a recent interview at his home in Wyoming, West passionately declared… 

“Things are changing and God has the last laugh"

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Deb Williams
A Crypto/Blockchain enthusiast and a strong advocate for technology, progress, and freedom of speech. I embrace "change" with a passion and my purpose in life is to help people understand, accept and move forward with enthusiasm to achieve their goals. 

David https://markethive.com/david-ogden