Tag: Entrepreneurs

A New Wave Of Customer Acquisition Coming To Markethive

A New Wave Of Customer Acquisition Coming To Markethive

customer aquisition inbound marketing

Implementing a customer acquisition strategy is vital for any business looking to expand its customer base and foster long-term relationships with potential clients. This process involves attracting and nurturing leads until they are ready to purchase and ultimately converting them into loyal customers. A well-defined customer acquisition strategy helps businesses attract suitable leads and increases their chances of long-term retention. 

This article delves into the significance of customer acquisition, its purpose, and practical strategies for achieving it. However, what sets it apart is the exploration of Markethive's role as a customer acquisition channel. Markethive is not just a platform; it's a specialist that helps businesses accomplish this crucial objective. Businesses can significantly enhance their customer acquisition efforts by understanding and utilizing Markethive's unique features.

Why Is Customer Acquisition Important? What Is Its Purpose?

Customer acquisition is a cornerstone of business success. It's the process of attracting and converting potential customers into loyal clients. But its importance goes beyond that. Customer acquisition is about expanding your customer base, boosting revenue, and building a robust brand reputation. You can grow your business and establish a steady income stream by acquiring new customers. Moreover, satisfied customers can become brand advocates, spreading positive word-of-mouth and attracting more customers. In essence, customer acquisition is a key driver of long-term business success.

This process also demonstrates traction to outside parties such as investors, partners, and influencers. Consistently attracting and converting new customers is vital for maintaining a healthy and growing business, which pleases investors. The goal of customer acquisition is to identify a repeatable and systematic approach to attracting customers to your business rather than relying on passive methods that may not ensure long-term profitability.

customer aquisition channels and strategies

Customer Acquisition Channels And Strategies

Customer acquisition channels are the platforms businesses use to introduce their offerings to potential customers. These platforms can be organic search, organic social media, referrals, email, and more. Customer acquisition strategies can be categorized into paid and free, outbound and inbound marketing, and so on.

Content Marketing

Customer Acquisition Channel: Organic Search
Crafting captivating and pertinent content is a powerful strategy for attracting and engaging potential customers across various industries. By consistently producing fresh, exciting, and relevant content, businesses can effectively lure in their target audience and guide them toward their website, ultimately driving customer acquisition and growth.

Amid widespread deceptive advertising and declining consumer confidence, content marketing offers a gesture of goodwill by expressing, “We are passionate about our work and eager to provide our knowledge to you at no cost.”

Content marketing involves creating content relevant to your target audience and compelling them to act. The main goal is to connect with your audience and convert them into customers. This means each piece of content should have a clear call to action. Content marketing encompasses both creating content and promoting it effectively.

Blogging

Customer Acquisition Channel: Organic Search
Blogging is a valuable strategy for businesses of various sizes, sectors, and target audiences. Maintaining a blog allows you to delve into diverse subjects, showcase expertise in your field, and establish credibility with your readers. Through blogging, you can consistently interact with your audience by sharing visuals for them to save, posing questions for them to respond to, or presenting compelling calls-to-action for them to click on.

When launching a blog, it's essential to have a solid foundation in place to ensure its long-term success. This includes having a reliable team of writers, whether full-time employees, freelancers, or guest contributors. Additionally, having a graphic designer and editor on your team can help enhance your content's visual appeal and overall quality, making it more engaging for search engines and your target audience.

Social Media Marketing

Customer Acquisition Channel: Organic Social Media, Paid Social Media
Social media can require a lot of effort for little reward if you don’t develop a solid game plan for its use. What networks are you going to leverage, and which ones are you going to avoid? Posting organically on social media may seem like shouting into a void. The key is accessing the right networks, which all reach a well-defined audience.

Social media can be time-consuming and fruitless without a clear strategy. But with the right approach, it can be a powerful tool for customer acquisition. The key is understanding your audience and choosing the platforms that align with their interests. By doing so, you can maximize your efforts and feel empowered in your customer acquisition strategies.

For instance, if your target audience consists mainly of men, Pinterest may be less beneficial since only 15% of men use the platform. However, if your audience comprises millennials, it would be wise to incorporate Facebook, Instagram, and Snapchat into your social media strategy.

Video Marketing

Customer Acquisition Channel: Paid Search, Organic Social Media, Paid Social Media
Video production can be a complex process, but with the increasing affordability of high-quality cameras and the availability of freelance professionals, creating videos is more accessible than ever. Video marketing emphasizes the importance of high-quality content as a vital component of a comprehensive content strategy.

You can create engaging content for your audience by outsourcing script writing, editing, production, and animation to freelancers or production agencies. Video production's advantage is its versatility, allowing you to promote your content through various channels like search display ads, organic social media posts, and paid social media posts. Additionally, you can enhance your blog posts and pages by incorporating videos, which can better engage your readers and increase the chances of converting them into customers.

Email Retargeting

Customer Acquisition Channel: Email
The success of an email marketing campaign depends on more than just the content of the emails themselves. It's equally important to monitor the behavior of your email list and adjust your approach accordingly. For instance, when you gain a new subscriber, it's likely that they're interested in your business and want to learn more. However, if they do not engage with your initial emails, refining your approach by testing various calls to action to see what resonates with them is essential.

The clicks and unsubscribes in your email can offer valuable insights into your subscribers' preferences. The links they choose to click can indicate what they find most appealing, while those who opt out entirely can provide a glimpse into how your content is being received.

Sponsored Content

Customer Acquisition Channel: Paid Search, Paid Social Media, Traditional Advertising
Sponsored advertising takes various forms, from paid advertisements on search engine results pages (SERPS) to endorsements from influencers on social media platforms. Regardless of the platform you select, sponsored ads can help raise awareness about your products and services and draw new followers to your brand. You can explore various forms of sponsored content, like paid search results, product endorsements, and sponsored articles on relevant websites.

Customer Spotlights

Customer Acquisition Channel: Customer Referrals
Transforming satisfied customers into enthusiastic promoters can be a highly effective strategy for acquiring new customers. By empowering your existing customers to spread the word about your business, you can save time and money on other acquisition methods and tap into the credibility and trust they have established with their networks. This can lead to increased brand visibility, positive word-of-mouth, and, ultimately, the acquisition of new customers.

Invite customers to share their experiences. Seek out case studies, interviews, reviews, or user-generated content showcasing how your customers found your business and what makes it unique. Instead of promoting your company through paid advertising or social media, let your customers spread the word for you by sharing their stories.

Facilitate easy sharing of content. Although conveying a positive message can be effective, imagine the added value if your clients could readily distribute your generated content, such as social media updates, articles, or visual graphics.

Encourage a viral loop by having your customers share content that directs their followers to your business. Make it easy for them to share by providing Click to Share links for social media posts and including options to share via email. The easier it is for customers to promote your business, the higher the chances they will participate.

Search Engine Optimization

Customer Acquisition Channel: Organic Search
Search Engine Optimization (SEO) is a complex process that involves various strategies to improve the visibility of your content in organic search results. While not an exact science, there are established techniques that can assist in boosting your content's ranking. One essential aspect of SEO is creating content that search engines can easily access, interpret, and include in search engine results pages (SERPs). 

To enhance your content's "indexability," you can include your primary keyword in the title of your post, provide alternative text for your images, attach transcripts to your video and audio materials, and create internal links within your website, which are essential for optimizing your content.

SEO has become a business's go-to customer acquisition strategy due to its ease and cost-effectiveness. As technology advances, SEO has become vital to marketing plans globally. Recent data shows that 64% of marketers actively invest in SEO, indicating its rising significance in the industry. Additionally, 75% of marketers believe their SEO tactics are highly effective in helping them accomplish their marketing objectives.

Product Pricing And Giveaways

Customer Acquisition Channel: All
More than words and promises may be required to persuade customers to purchase your products and services. Particular consumers may remain unmoved by influencer endorsements or recommendations from others. To attract these customers and build their loyalty, hosting giveaways allows them to risk-free sample your products or services. This hands-on experience can provide the necessary nudge for them to evaluate your brand as a viable choice seriously.

Another effective method of attracting customers is to utilize your product's pricing strategy, which can be promoted through every channel, including TV ads and customer referrals.  You could also rely on your product's pricing to naturally draw in customers. This approach is particularly impactful if your competitors' prices are significantly higher or differ from your pricing model.

Craft Compelling Landing Pages

Customer Acquisition Channel: All
Developing optimized landing pages is crucial for attracting customers. This strategy involves enhancing specific pages on your website to guide visitors toward your offerings. These pages serve as a gateway to your product or service, guiding consumers toward taking action. A well-optimized landing page provides valuable insights and features a solid call to action to drive conversions effectively.

To sum up, these customer acquisition strategies are interconnected and complementary. For example, social media platforms can disseminate SEO-optimized content featuring a call to action, encouraging readers to sign up for an email list. In other words, they work together seamlessly. 

Now that we’ve touched on the various customer acquisition channels and strategies, let's look at how this pertains to the Markethive concept, the direction, and how it will become an incredibly powerful social, marketing, and digital broadcasting platform.  

customer aquisition inbound marketing

Markethive: The All-In-One Channel For Customer Acquisition 

Markethive is poised to revolutionize the world of affiliate marketing, network marketing, and commission-oriented companies by introducing a groundbreaking Promocode system. This innovative approach, unprecedented in the history of marketing and customer acquisition, enables Markethive to create and offer customized promotional codes that can be redeemed for various valuable services, including money or cryptocurrency, press releases, banner impressions, targeted broadcasting, and more. By harnessing the power of these services, Markethive is providing a game-changing tool that can help businesses achieve unparalleled success.

We're revamping our dashboard services to feature a cutting-edge, multi-newsfeed interface. This upgrade will showcase innovative tools, including a page creation system, automated responders, tracking capabilities, backlinking technology, and blog broadcasting. These services are essential for every business and entrepreneur looking to thrive in today's fast-paced digital landscape.

Markethive is developing a system linking Promocodes to different subscription levels, groups, or individuals. Each entity is given a distinct code. These Promocodes will be incorporated into different websites under construction, like Hiveco.in. Every Markethive Entrepreneur One member will receive a personalized website with a unique code for marketing purposes.

Markethive's services and cryptocurrency giveaways will be promoted on these websites, and when prospects sign up, they will be connected with a designated entrepreneur and become their primary customer. This system rewards entrepreneurs with matching bonuses once the new member completes the KYC protocol, encouraging them to engage with the system. This is an exemplary example of inbound marketing.

As we progress and expand our services, including Hivecoin’s availability on exchanges and the upcoming ability for new customer acquisition with Promocodes,  Markethive's inbound marketing services will become more appealing to companies, allowing them to establish a seamless connection with us through a socket connection.

Markethive is set to revolutionize the affiliate and network marketing industry by offering its services to support companies and affiliate programs. Through its innovative Co-op system, customers will be generated and shared among members who contribute to the system within a specific Markethive Storefront. Essentially, members who participate in the Co-op will buy customers, providing a unique opportunity for growth and success in the industry.

Customer acquisition is the equalizer to everyone in Markethive and beyond. Markethive, a thriving community for entrepreneurs, is progressively integrating blockchain technology with decentralized data servers in every country worldwide. Through its innovative blockchain-based ecosystem, Markethive creates a level playing field for all businesses. Its robust inbound marketing platform is constantly evolving, covering every facet of customer acquisition, which is the cornerstone of success for any company.

This marks the initial phase. All the customer acquisition channels and strategies mentioned above are incorporated into the Markethive platform or will soon be, such as our exclusive email system and web page hosting, SEO systems, every aspect of marketing, digital advertising, video advertising, broadcasting services for social networks, and broadcasting services for the Markethive Blog system. In upcoming articles, further developments and revelations will be shared, so stay tuned!

Join us every Sunday at 8 a.m. Mountain Time for our weekly meetings, where you'll get a front-row seat to witness Markethive's transformation into a dominant force in the digital marketing and acquisition landscape. The link to the meeting room is located in the Markethive Calendar.

Markethive Social market digital braodcasting network
 

Editor and Chief Markethive: Deb Williams. (Australia) I thrive on progress and champion freedom of speech.  I embrace "Change" with a passion, and my purpose in life is to enlighten people to accept and move forward with enthusiasm. Find me at my Markethive Profile Page | My Twitter Account | and my LinkedIn Profile.

 

 

 

 

 

David https://markethive.com/david-ogden

ENTREPRENEURS vs POLITICIANS – SOVEREIGN KINGDOMS vs ONE WORLD GOVERNMENT

ENTREPRENEURS vs. POLITICIANS – SOVEREIGN KINGDOMS vs. ONE WORLD GOVERNMENT 

Could it be that the tide is turning for entrepreneurs to be accepted by an overwhelming majority to the political platform? With all that is revealed recently, and many corrupt politicians and bureaucrats facing indictment, perhaps it's time to let the entrepreneurs take the helm. Think Hunter Biden & Co, Burisma and Ukrainian connection.

We all saw what an entrepreneur could do for a country for a short time that has gone down in history as triumphant by many, all to be destroyed in one year when a political puppet with his cronies seized power in what many considered as a coup d'état.

Many entrepreneurs are stepping up to thwart the dictator-driven hierarchy that is not even an elected official. Such as the World Economic Forum headed by Klaus Schwab pushing for a one-world government, one kingdom of a new world order where "you will own nothing and be happy." And where all governments across the world are answerable to it.

One entrepreneur and investor, Peter Thiel, is stepping down from the board of Meta (Facebook) with a focus on helping elect Republican candidates that support former President Trump's strategies. Candidates such as J.D. Vance and Blake Masters, also entrepreneurs, will be directly backed by Mr. Thiel for the 2022 midterm elections. 

These non-politicians have all the hallmarks of entrepreneurship; they are critical thinkers and innovative individuals who focus on real people's lives and do not follow the dogmas that have manifested over the last few decades. They can empathize with their constituents on a simpler level; delivering their message the people can understand and follow through with positive action is just one example of what they would bring to the table.  

On the other hand, politicians deliver lip service with an agenda that suits them rather than society. We've seen it play out, especially in the last two years, in such a blatant fashion that it’s incredulous. Some politicians are also ignorant of emerging technologies to the point where they are apathetic and show disdain for fear of losing their grip on power. 

 

Some Get It – Some Don’t

Their skewed perception of world affairs results in poor, even detrimental decisions for us ordinary folk worldwide. In a recent congressional testimony based around interest rates, Jerome Powell, Chairman of the Federal Reserve Bank, was in the hot seat where questions were asked about crypto. 

Senator Elizabeth Warren rants about how corporations are causing inflation and how Russia is evading sanctions by using cryptocurrency in the second hearing. She even slammed cryptocurrency exchanges for refusing to sanction regular Russians; Powell stated that it was outside of his area of expertise.  

Senators Jack Reed and Kyrsten Sinema voiced their concerns regarding the global trend away from the US dollar, explicitly noting that some superpowers have accelerated their abandonment of the dollar in the wake of the Russia/Ukraine war. It’s most likely the superpowers saw that Central Bank assets are fair game for sanctions. 

Kyrsten also confirmed that US politicians are becoming concerned that their sanctions against Russia are doing more harm than good to the dollar. And Jerome essentially said that the damage to the dollar depends on how long this situation lasts. 

It seems the FED may have found itself backed into a corner that it can't get out of easily. As much as it's tried to stay neutral and avoid becoming politicized, politicians have been unscrupulous in using the dollar as a political weapon against International opponents. 

Notably, the international community has known this for some time, and many have been trying to move off the dollar for years. Many wars were started to preserve the American dollar as the reserve currency. When Moammar Gaddafi created an evaluated currency for Africa, western military power went to Libya and assassinated Gaddafi. 

When Saddam Hussein announced in Iraq that he would no longer accept the US dollar for oil, two months later, the war broke out in Iraq, and Saddam Hussein was murdered. The current conflict has accelerated this process, giving the edge to crypto and its benefits because it can be used to cut through the corrupt and fragile fiat financial system that is failing in every capacity. 

Some countries such as El Salvador have realized that fiat currencies are futile and have turned to adopt currencies that aren't controlled by any other nation. Currencies that maintain their value and can't be turned off for any reason. 

Jerome Powell’s testimony indicates that fiat currency’s days are numbered. We are heading towards a trend of decentralizing national currencies, and for many, favorably in the form of cryptocurrencies and not a Central bank-run digital currency. (CBDC)

Below is a snippet of the essential points of the second hearing relating to crypto from Guy at Coinbureau. 

To watch the full video of Guy breaking down Powell's testimony of both hearings into its most critical parts, giving you his take on what this could mean for the markets, click here. – 30mins.

 

The SWIFT System Weaponized

Since the sanctions on Russia by certain western countries and corporations, including the globally used SWIFT system. Founded in 1973, Belgium-based SWIFT is used by banks for cross-border financial transactions. It facilitates trillions of dollars of payments between 11,000 financial institutions in more than 200 countries making it the backbone of the international financial transfer system.

The Central Bank of Russia has since permitted its largest bank, Sberbank, to act as a cryptocurrency vendor to circumvent sanctions imposed by the U.S and E.U and a way to avoid the massive downward pressure exerted on Russia’s ruble.

The above decision, along with other contingencies such as India purchasing oil from Russia using rupees instead of dollars. And Saudi Arabia is working on selling oil to China in yuan instead of dollars. 

It’s worth noting that most of the world has not joined the sanctions against Russia, including Argentina, Brazil, China, Mexico, India, Indonesia, Israel, South Africa, Saudi Arabia, United Arab Emirates, Qatar, and Pakistan.

In 2014, Russia launched the System for Transfer of Financial Messages (SPFS), a Russian alternative to SWIFT. In 2015, China launched the Cross-Border Interbank Payment System (CIPS), a Chinese alternative to SWIFT. CIPS processed around $12.68 trillion in 2021. CIPS has 1,280 financial institutions in 103 countries and regions.

Combine the Russian System for Transfer of Financial Messages (SPFS) with the Chinese Cross-Border Interbank Payment System (CIPS), and you see the foundation of a new Russian-Chinese cross-border payment system bypassing SWIFT speeding up global de-dollarization.

Interestingly, Russia has the ruble, which is fully backed by gold, unlike fiat with no intrinsic value except faith, trust, and acceptance of the people in their governments. India, China, and Russia have long had a different monetary system apart from SWIFT.

As recently as November 16, 2019, Vladimir Putin said, 

“The Dollar enjoyed great trust around the world. But, for some reason, it is now being used as a political weapon to impose restrictions. They’ll collapse soon. Many countries are now turning away from the Dollar as a Reserve Currency.”

What is happening here is that some misinformed or even corrupt self-serving decisions are giving rise to a multi-polar world, which is quite the opposite of a one-world government. In effect, the countries that have sold out to the United Nations supporting their Agenda 21/30 are creating their own demise.  

 

Are You Ready For Some Truth Bombs?

An award-winning journalist, and former newscaster, Lara Logan, drops a few truth bombs in this interview that rocks the world. The alternative media exposes the NWO, EU, US, NATO, the UN, CERN, the WHO, the CIA, the MOSSAD as all one big snake pit connected up the dark evil pyramid of the elite.

You are not hearing this on mainstream media as they are facilitating the agenda and narrative of corrupt politicians whose thoughts and strategies are a polar opposite to entrepreneurs with life experience and a humanitarian approach. 

"If a nation expects to be ignorant and free, it expects what never was and never will be . . . The People cannot be safe without information. When the press is free, and every man is able to read, all is safe."

Thomas Jefferson

 

The Crypto Industry Takes A Firm Stand. More Entrepreneurs Stepping Up

The dollar as the Reserve currency all countries align is diminishing rapidly. The cry for regulation of cryptocurrencies by corrupt governments shows the corruption and mutiny within organized financial system bodies like the SEC, revealing how protected Bitcoin and Ethereum are.

Some governments asked entrepreneur and SpaceX CEO Elon Musk to block Russian media outlets from its Starlink satellite broadband service. In a tweet he sent out on March 5th, Musk declared the company would not comply with the request "unless at gunpoint." According to Musk, the demand hadn't come from Ukrain, and he added, "Sorry to be a free speech absolutist." 

The sanctions to squeeze Russia's economy and sever the country from the global financial system have forced companies and financial firms to halt business. But many of the world's largest crypto exchanges – including Binance and US-based Kraken and Coinbase refused to ban Russian clients, despite a plea from the Ukrainian government. 

They said they would screen users and block anyone targeted by sanctions. The standoff illustrates the ideological difference between the traditional financial sector and the world of cryptocurrencies, whose origin lies in the ideal of liberty and distrust of governments. The crypto exchanges argued that cutting off a whole nation would counter Bitcoin's ethos of offering access to payments free of government oversight.

 

A Turning Point In History And The Rise Of Kingdoms

The world’s state of affairs may look bad to some, but it's a turning point in history, with Russia now seeming to lead the way out of the Matrix, leaving behind the corrupt financial system and mainstream media. This is perhaps the start to implementing a free world outside of the matrix of the cabal that we have been trapped in for centuries.  

We now have what can be considered separate kingdoms of sovereignty emerging that are all fundamentally on the same page and supporting each other. It includes social media marketing cryptocurrency ecosystems that can help an expanding community in times like these where the world has reached a level of volatility unprecedented. 

Unlike the tech giants, Markethive will not be or will ever be involved in sanctions that hurt people at the very core. Every individual from every country is welcome to the sovereign kingdom of Markethive and escape the tyranny that surrounds it but will not penetrate it. 

Aptly recognized as the Ecosystem for Entrepreneurs, Markethive stands for freedom of speech, critical thinking, self-expression, and liberty, cultivating the entrepreneurial spirit to keep it alive. Perhaps it’s time to get the entrepreneurs back into government—empaths with substance and have no agenda except to help humanity thrive. 

 

An Individual Thinker – An Entrepreneur Of Medieval Times

I will finish off with a quote from Roger Bacon, who was born in 1220 and died in 1294. A scholar with a background in experimental science, philosopher, educational reformer, he later became a friar and was subsequently condemned to prison for daring to speak his mind and his penchant for millenarianism. 

He also predicted the hot air balloon, the flying machine, and the magnifying glass. He was the first person in the West to give exact directions for making gunpowder.

Bacon displayed prodigious energy and zeal in the pursuit of experimental science. His studies were talked about everywhere and eventually won him a place in popular literature as a kind of wonder-worker. Bacon, therefore, represents a historically precocious expression of the empirical spirit of experimental science. He is what I would call an entrepreneur of medieval times. 

“True knowledge stems not from the authority of others, nor from a blind allegiance to antiquated dogmas, but instead is a highly personal experience. A light that is communicated only to the innermost privacy of the individual, through the impartial channels of all knowledge and of all thought.” 

 

 

 

Note from Editor; This article is an alternative view to the mainstream narrative. After much research, I felt the need to put it out there. After all, there are two sides to every story. 

 

Also published @ BeforeIt’sNews.com https://beforeitsnews.com/economics-and-politics/2022/03/entrepreneurs-vs-politicians-sovereign-kingdoms-vs-one-world-government-2529469.html

 

David https://markethive.com/david-ogden