Which Crypto Narratives Will Dominate The Next Bull Market? Cryptos To Watch In 2024

The key to achieving success in the cryptocurrency realm is to invest in narratives, not just statistics. During the previous bull market, the most captivating narratives were Decentralized Finance (DeFi), Non-Fungible Tokens (NFTs), and the Metaverse. These narratives propelled certain cryptocurrencies to astronomical heights, with some experiencing growth of over 500 times their original value. The question now is what narratives will dominate the next crypto bull market and when they will experience a similar explosion in growth.

These projections are provided by key figures in the cryptocurrency industry and should be taken as speculative. This article focuses on the key narratives likely to shape the cryptocurrency landscape, their anticipated increase in popularity, and the projects linked to them that are worth keeping an eye on. The ongoing development of crypto regulations will largely influence the sequence in which these narratives gain prominence.

The rise of decentralized finance (DeFi) was a dominant force in the 2020 crypto bull market, with DeFi tokens experiencing remarkable growth, including Yearn Finance's YFI token, which at one point surpassed the value of Bitcoin. However, recent regulatory proposals aimed at DeFi suggest it may not be the dominant narrative in the current market cycle. Instead, other crypto narratives with fewer DeFi elements may gain more traction.

The success of crypto narratives may depend on the regulatory landscape, but some experts suggest that those with minimal DeFi integrations will have an advantage. This is because they will face fewer regulatory obstacles and enjoy greater adoption. Non-fungible tokens (NFTs) are the crypto technology with the least regulatory scrutiny, making it likely that narratives centered around NFTs will dominate.

Crypto Narratives Most Likely To Explode

Decentralized Social Media

The rise of decentralized social media (DESO) is anticipated to gain significant traction thanks to a convergence of factors. Growing censorship on traditional social media platforms, potential failures of popular networks, and challenges with monetization in a high-interest-rate environment have created an opportune landscape for DESO's growth. Governments worldwide have implemented laws to restrict social media content following the impact of the pandemic, as highlighted in this article on online censorship.

The implementation of various regulations, including the Digital Services Act (DSA) of the European Union, is causing a noticeable impact. Consequently, engaging in open and unrestricted conversations on major social media platforms is becoming increasingly challenging. An example of one leading social media platform, such as X, is now prioritizing free speech. Unfortunately, the resistance by these platforms may lead to their eventual downfall. X, for instance, has recently lost advertisers and is expected to incur significant financial losses.

The supposed economic downturn has led to a universal decrease in advertising revenue. In response, Google has taken measures to restrict the use of ad blockers on YouTube and has increased the frequency of advertisements in an effort to boost its ad revenue.

Upon initial consideration, it may appear improbable that the typical individual would transition to utilizing a decentralized social media platform due to concerns regarding censorship and advertisements. Nevertheless, upon further examination, it becomes evident that the adoption of decentralized social media is gaining momentum, with decentralized streaming experiencing remarkably rapid growth, as illustrated in the graph below.

Image source: Coingecko

Put in perspective, Odysee boasts a substantial user base exceeding 5 million individuals monthly, which continues to grow. As a decentralized social media protocol, Odysee outshines its competitors significantly. It is worth noting that Odysee is powered by LBRY, a cryptocurrency initiative that faced legal action from the SEC and was subsequently forced to cease operations. Nevertheless, Odysee remains the most prized possession of LBRY, Inc.

Odysee’s assets were recently sold at auction. According to LBRY’s report, while it’s nearly certain the Odysee assets will be assumed by someone interested in resuming its growth, it’s unclear if Odysee will continue to use the LBRY network in the future, switch to another crypto network, or switch to being a traditional web2 platform. 

If another crypto network acquires Odysee, you can bet that the crypto project will see explosive growth. Additionally, there is growing interest in decentralized platforms that replicate the functionality of traditional social media platforms like Twitter, as shown in the graph. These platforms concentrate on specific aspects of digital media, such as decentralized streaming and microblogging, and are designed to operate vertically. 

One decentralized platform that is not on that list yet encompasses all of the above and more. Markethive and its community are dedicated to building an entire ecosystem for entrepreneurs, including marketing, blogging, curation, email autoresponders, page-making systems, video feed, conference facilities, e-commerce, broadcasting, press releases, social network integration, etc.

Having established a comprehensive financial center for all its users and utilizing the Solana network for its Hivecoin token, Markethive is now preparing to introduce its platform to a global audience. Markethive has also removed itself from the centralized cloud services that continue to stifle platforms at the mercy of third-party APIs serving their interests. Currently, several user interface (UI) and UX components of Markethive's arsenal are being integrated in tandem to provide a sanctuary and empower individuals to regain control of their sovereignty. This year, 2024, is shaping up to be a pivotal time for Markethive, as it aims to reach unparalleled success and give back to the community that has embraced its vision.

GameFi

GameFi, the second prominent crypto narrative, is poised to experience immense growth, with some arguing that it's already underway. A glance at DappRadar reveals that the majority of the most well-liked decentralized applications (dApps) are connected to blockchain-based games. These games have amassed a considerable following, boasting millions of monthly active users. The surging popularity of blockchain games shouldn't come as a surprise, given that the traditional gaming industry grapples with challenges akin to those confronting centralized social media platforms.

To begin with, it seems that older video games are preferred over modern ones. This can be attributed to a variety of factors, such as disappointing visuals, weak storytelling, unnecessary infusion of politics, and overall unsatisfactory gameplay.

In 2022, the video game industry experienced its first year of losses in ten years, resulting in widespread layoffs among major developers. This downturn may be attributed to the pandemic-driven surge turning into a decline or developers ignoring their loyal player base. Regardless of the cause, the gaming industry is struggling financially. Similar to other technology leaders like Google, this situation may motivate game developers to explore alternative revenue streams.

Interestingly, it has been reported that players of Assassin's Creed encountered disruptive pop-up advertisements while playing the game. This occurrence was purportedly a technical glitch, but it shed light on the possibility that the gaming industry is attempting to impose advertisements on players in a similar manner to how YouTube is attempting to do so with its audience. While the typical YouTube viewer might tolerate this, it is highly probable that the average gamer would not welcome having their gameplay disrupted by pop-ups.

The outcome may be that game developers must incorporate GameFi elements to compensate for lost revenue, or players will seek out ad-free alternatives. A mixture of both scenarios will probably occur, which could be why blockchain games have gained significant popularity. If it is indeed the case that game developers are disregarding their primary audiences, then the adoption of blockchain games could even further increase.

This is because crypto technology, such as NFTs, enables gamers to influence the game's design instead of being controlled by ESG-obsessed asset managers like BlackRock. However, there is a limitation: these blockchain games must not involve excessive financialization. If they do, they may attract regulatory scrutiny, similar to what happened to Axi Infiniti in the Philippines.

The likelihood of this scrutiny is likely the reason why there have been limited GameFi integrations. Aside from regulatory hurdles, scalability and speed pose a significant challenge to widespread adoption, as seen in the case of Axi Infinity. Only a few blockchains can effectively accommodate millions of users simultaneously. 

In Axi's situation, they had to develop their specialized layer two solution called Ronan. This implies that you should prioritize the underlying layer one and layer two blockchains that support blockchain games rather than focusing on specific games. Thanks to its subnet architecture, Avalanche is notably gaining popularity as a preferred choice in this area.

Artificial Intelligence (AI)

The emergence of Artificial Intelligence (AI) as a dominant force in the tech industry is a narrative that has gained significant traction recently. While some argue that the AI explosion is already underway, others believe the real breakthrough is yet to come. The current AI hype in crypto and stocks is largely considered just hype, as there have been minimal actual changes thus far. It is widely believed that it will take at least two years for innovative AI companies to release their products and even longer for the general public to embrace and utilize them fully.

The current AI-fueled market frenzy may eventually subside as regulatory measures take effect or other factors come into play. If this bubble does burst, it may create a prime investment opportunity for crypto projects centered around AI technology. These projects will likely perform exceptionally well when the AI narrative regains momentum. Currently, everyday investors like us are unable to capitalize on AI innovation, making these cryptocurrency projects an attractive prospect.

While investing in established companies like Nvidia and Microsoft is possible, their massive valuations limit their potential for significant growth. As a result, private equity remains the most viable option for those seeking substantial returns on AI investments – but this avenue is only accessible to high-net-worth individuals. If this trend persists, investing in AI-related cryptocurrencies might be the only way for everyday investors to generate meaningful profits from the AI sector.

The emergence of new AI companies may be hindered if industry leaders such as Nvidia and Microsoft restrict access to their hardware and software. However, crypto tech's decentralized and open nature could provide an advantage in this scenario. Interestingly, some crypto projects have enabled individuals to access the previously exclusive hardware needed to run AI models, thereby promoting greater accessibility and competition in the field.

Among the projects in this category is the Akash Network. Additionally, numerous cryptocurrency initiatives have been making advancements in the software aspect of artificial intelligence. By merging this open-source progress with decentralized AI hardware, the result is a foundation for robust crypto AIs capable of rivaling those developed by Google and other companies.

In this instance, the main point to note is that if crypto AI were to become popular, the existing players would probably try to influence government regulators in order to prevent the development of decentralized artificial intelligence technology. It is important to note that these incumbents are already campaigning for policies that would hinder their centralized rivals from creating AI technology.

The upside is that AI in the crypto sector is still largely under the radar. This means there aren't many established factors to consider when evaluating its potential. Nobody knows yet whether the crypto industry can support the development of these models. Nevertheless, just as no one anticipated Bitcoin becoming the de facto digital gold, we find ourselves in that very situation. This demonstrates the potential for unexpected developments in the crypto landscape. 

Crypto Infrastructure

Infrastructure in the crypto industry is expected to experience significant growth, particularly in the areas of decentralized storage cryptocurrencies and crypto oracles that provide external data to the blockchain. It is important to note that infrastructure cryptos will play a crucial role in the success of other crypto narratives. For example, decentralized social media will likely demand substantial data storage capacity, while decentralized gaming will rely on extensive data feeds. Additionally, crypto AI will heavily rely on decentralized computing, which differs from decentralized storage regarding technical requirements.

Data storage, data feeds, and computing processes must be decentralized to ensure seamless operation and avoid potential regulatory or technical issues. This is particularly important given that a prominent centralized cloud platform banned crypto in August 2022. Moreover, Meta's use of Arweave for NFT storage demonstrates that decentralized infrastructure can be just as effective as its centralized counterpart. If discriminatory practices persist at the infrastructure level, such as app stores refusing to list certain apps, decentralized alternatives are likely to gain traction

In addition to Arweave, other cryptocurrencies worth keeping an eye on include cutting-edge oracle systems like Pyth, which may have a role in the gaming sector (GameFi); video encoding protocols such as Livepeer, which could have a role in decentralized social networks (DeSo); and data indexing protocols like The Graph, which could have a role in artificial intelligence (AI) development. It's important to note that this list is not exhaustive, and there may be other promising cryptocurrencies beyond these examples.

The level of adoption of the three previous narratives will influence the demand for these cryptocurrencies and their competitors. If there is significant adoption, there will be ample demand for these cryptos, potentially leading to an increase in price. However, it is essential to conduct thorough research on the tokenomics of these cryptocurrencies before investing, as this will determine whether the demand translates into a price surge.

Image source: Techopedia

Two More Narratives with Potential

Concluding the discussion, two additional crypto narratives may grow significantly. These narratives can potentially surpass the combined impact of the previous four. The first is the concept of crypto payments, while the second is the tokenization of real-world assets (RWAs), which has recently generated much hype. These two narratives are presented together as the final topics in this article due to the numerous regulatory challenges they face, specifically in the case of RWAs for crypto payments.

One of the main challenges involves the regulations surrounding stablecoins, which remain uncertain in numerous jurisdictions, especially in the United States. Congress is currently considering a proposed bill that could facilitate the use of stablecoins for payments, but its passage is unlikely until after the upcoming election due to the political divisions within the legislative body.

In the European Union, the Markets In Crypto Assets (MiCa) regulation technically allows stablecoins to be used for payments. However, the use of stablecoins will be restricted to Euro-backed stablecoins, which some argue are not all that popular. Despite this, regulatory clarity could lead to the adoption of crypto payments, positively impacting high-performance blockchains primed for payments, such as Solana and layer two solutions on Ethereum.

This relates to the regulations around RWAs, which are much further away. Some would say that this is debatable, given that stablecoins are technically RWAs; there are already tokenized fiat currencies and commodities. However, some argue that these differ from the RWAs on which the narrative truly focuses. The RWAs that most people have in mind involve tokenizing assets such as real estate, stocks, and bonds. If this is the situation, then tokenizing these assets on public blockchains is a distant prospect.

Significantly, major organizations and wealthy individuals would likely feel uneasy about revealing their RWA assets on transparent blockchains accessible to the public. As a result, they would opt for private and permissioned blockchains or public blockchains that ensure compliant privacy. When considering this, the transparency of cryptocurrency blockchains could pose a major challenge for narratives centered around institutional interests such as RWAs, which is why we're seeing growing interest in crypto privacy solutions. However, this particular market segment may not experience significant growth until the next cycle; it's an area that holds promise for the future.

This article is provided for informational purposes only. It is not offered or intended to be used as legal, tax, investment, financial, or other advice.

David https://markethive.com/david-ogden

How Inbound Marketing Fuels Disruptive Innovation: A Guide for Forward-Thinking Entrepreneurs

In today's fast-paced and rapidly evolving business landscape, traditional marketing strategies are no longer sufficient to drive innovation. To stay ahead of the curve, forward-thinking businesses turn to inbound marketing as a powerful tool to fuel disruptive innovation. In this guide, we will explore the concept of inbound marketing, its role in fostering disruptive innovation, and the benefits it offers to entrepreneurs.

Inbound marketing is a strategic approach focusing on attracting, engaging, and delighting customers through valuable content and experiences. Unlike traditional outbound marketing, which relies on interruptive tactics like cold calling and advertising, inbound marketing aims to build long-term relationships with customers by providing them with relevant and helpful information. By leveraging content marketing, social media, and search engine optimization (SEO), inbound marketing creates a magnet-like effect, organically drawing customers to your business.

Understanding Disruptive Innovation

To understand how inbound marketing fuels disruptive innovation, we must first grasp the concept of disruptive innovation itself. Disruptive innovation refers to the process by which a new product or service disrupts an existing market by offering a unique value proposition. This innovation often starts at the fringes of the market, targeting underserved customers with a novel solution that addresses their unmet needs.

Disruptive innovation challenges the status quo, and forces established players to adapt or risk becoming obsolete. Examples of disruptive innovations include the advent of smartphones, which revolutionized the telecommunications industry, and online streaming services, which disrupted the traditional television and movie rental market. By leveraging inbound marketing, businesses can identify and capitalize on disruptive innovations that have the potential to shape the future.

Now, here's where inbound marketing steps in. Businesses can spot these disruptive innovations early on by using inbound marketing techniques, like creating engaging content or building strong relationships with potential customers. This means they can get in on the action and take advantage of these groundbreaking ideas before they become mainstream.
So, inbound marketing isn't just about attracting customers—it's also about staying ahead of the curve and spotting the next big thing that could shape the future.

The Role of Inbound Marketing in Fueling Disruptive Innovation

Inbound marketing is like the fuel for those game-changing, disruptive ideas. It gives them a stage to shine on and get noticed. Imagine you've got this amazing new solution to a problem nobody's really tackled yet. Inbound marketing helps you get the word out in a way that grabs people's attention.

First, you create content that speaks to the folks who are feeling the pain of that problem you're solving. This content pulls them in because it's all about their struggles and how your solution can improve their lives. So, those early adopters who are always eager to try something new are drawn to what you're offering.

Then, you've got this storytelling magic. You're not just selling a product; you're telling a story about how it can change lives. That storytelling creates a buzz, gets people talking, and excites them about what you're doing.

But it's not just about getting attention; it's about learning too. With inbound marketing, you're not just shouting into the void. You're having conversations with real people, your potential customers, on social media and other digital platforms. And those conversations? They're gold mines of information. You get to hear directly from the people you want to serve, understanding their needs and preferences better than ever before.

And here's the kicker: You can take all that feedback and use it to improve your idea. It's like having a direct line to your customers' brains. You tweak and refine your solution based on what they tell you, making it even more tailored to their needs. And that, my friend, increases your chances of hitting it big with your disruptive innovation.

Benefits of Using Inbound Marketing for Businesses

Businesses that embrace inbound marketing as a strategy to fuel disruptive innovation stand to gain numerous benefits. Firstly, inbound marketing provides a cost-effective alternative to traditional marketing methods. By focusing on creating valuable content and leveraging digital channels, businesses can reach their target audience at a fraction of the cost of conventional advertising. This is particularly advantageous for startups and early-stage ventures with limited marketing budgets.

Secondly, inbound marketing allows businesses to build a brand that resonates with their target audience. By consistently delivering valuable content and engaging with customers, companies can establish themselves as thought leaders and gain credibility in their respective industries. This brand equity not only attracts customers but also attracts potential partners, collaborators, and talent who align with the investor's vision for disruptive innovation.

Lastly, inbound marketing offers a long-term and sustainable approach to customer acquisition. By nurturing leads through valuable content and personalized experiences, businesses can build a loyal customer base that continues to support their disruptive innovations. This customer-centric approach fosters customer loyalty and advocacy, driving organic growth and reducing reliance on costly customer acquisition strategies.

Case Studies of Successful Disruptive Innovations Fueled by Inbound Marketing

TESLA
To illustrate the power of inbound marketing in fueling disruptive innovation, let's explore some real-world case studies. One such example is the electric vehicle manufacturer Tesla. Through their innovative electric cars and sustainable energy solutions, Tesla disrupted the automotive industry. By leveraging inbound marketing strategies through unconventional marketing strategies, Tesla created a passionate community of early adopters who championed their mission and helped propel the company to success.

Tesla is known for its innovative and unconventional marketing strategies that rely on creating an emotional connection with its audience and strengthening its brand presence. Tesla does not use traditional paid advertising but instead focuses on word-of-mouth, social media, influencer partnerships, and launch events to generate buzz and awareness. Tesla also leverages the popularity and influence of its CEO, Elon Musk, who often engages with his followers and fans on various platforms.

Tesla’s marketing strategy can be considered a form of inbound marketing, which is a method of attracting, engaging, and delighting customers by providing valuable and relevant content and experiences. Inbound marketing aims to build trust and loyalty with the audience rather than interrupting them with unwanted ads. Tesla’s marketing strategy is aligned with its mission and vision of creating a sustainable, clean-energy future.

AIRBNB
Airbnb shook up the traditional hotel industry by revolutionizing how people find places to stay when they travel. Instead of relying solely on hotels, Airbnb introduced a platform where regular folks could rent their homes or spare rooms to travelers. This concept opened up a whole new world of accommodation options, giving travelers a chance to experience local neighborhoods and immerse themselves in the culture of their destination.

One of the keys to Airbnb's success was harnessing the power of user-generated content (UGC). By allowing users to post reviews, photos, and stories about their stays, Airbnb built a sense of trust and transparency lacking in the traditional hotel booking process. People could see real-life experiences from other travelers, helping them make more informed decisions about where to stay.

Through clever inbound marketing strategies, Airbnb was able to spread the word about its platform and attract both hosts and guests. They leveraged partnerships to reach a broad audience and establish themselves as a trusted brand in the travel industry.

You can see how Airbnb's innovative approach to accommodation has transformed how people travel and opened up new opportunities for hosts and guests. By tapping into the sharing economy and prioritizing user-generated content, Airbnb has become a powerhouse in the travel industry, changing how people think about where they stay when they're away from home.

These case studies demonstrate how inbound marketing can drive awareness, generate excitement, and build a loyal customer base for disruptive innovations.

How to Implement Inbound Marketing Strategies for Your Business

Now that we understand the importance of inbound marketing in fueling disruptive innovation let's explore how businesses can implement these strategies effectively. Firstly, defining your target audience and understanding their pain points and needs is crucial. This will enable you to create valuable content that resonates with your audience and establishes your expertise in the field of disruptive innovation.

Next, develop a content marketing strategy that aligns with your target audience's preferences and habits. This may involve creating blog posts, videos, podcasts, or other types of content that provide insights, thought leadership, and solutions to their challenges. Distribute this content through various channels, such as your website, social media platforms, and industry publications, to maximize its reach and impact.

In addition to content marketing, leverage social media platforms to engage with your audience and build relationships. Actively participate in relevant industry discussions, respond to comments and inquiries, and share valuable insights. Being present and active on social media can establish yourself as a trusted resource and attract a community of like-minded individuals passionate about disruptive innovation.

Leveraging Markethive for Inbound Marketing in Disruptive Innovation

One powerful tool that businesses can leverage for inbound marketing in disruptive innovation is Markethive. Here at Markethive, we have built a comprehensive inbound marketing platform that provides a suite of tools and resources to help businesses attract, engage, and nurture leads. With content marketing, social media integration, and lead management features, Markethive empowers enterprises to implement inbound marketing strategies effectively and efficiently.

Markethive's intuitive interface and user-friendly features make it accessible to businesses of all levels of experience. Whether you are a seasoned business or just starting out, Markethive provides the tools you need to build a dynamic online presence and drive disruptive innovation.

Inbound marketing is a powerful strategy that aligns with the principles of disruptive innovation. This kind of marketing does not rely on interrupting or annoying customers with unwanted ads or messages but rather on earning their trust and loyalty by providing helpful information and experiences. Inbound marketing also enables businesses to measure and optimize their performance based on customer data and feedback.

Markethive leverages inbound marketing to create a gigantic and disruptive inbound marketing ecosystem. Markethive offers tools and services that empower entrepreneurs, businesses, and organizations to generate leads, build relationships, and grow their brands online. Markethive's ecosystem includes a social network, a blogging platform, an email marketing system, a video hosting service, a webinar service, a CRM system, a marketplace, and more. Markethive's ecosystem is designed to be accessible, affordable, and scalable for anyone who wants to benefit from the power of inbound marketing. Markethive's ecosystem is also driven by blockchain technology, which ensures security, transparency, and decentralization.

By using inbound marketing, Markethive is disrupting the traditional outbound marketing industry, dominated by expensive and ineffective advertising platforms. Markethive is creating a new paradigm of marketing that is customer-centric, value-driven, and innovation-oriented. Markethive is building not only a gigantic and disruptive inbound marketing ecosystem but also a community of like-minded entrepreneurs who share a vision of changing the world for the better.

Measuring the Success of Inbound Marketing in Fueling Disruptive Innovation

To assess the effectiveness of inbound marketing in driving disruptive innovation, it's essential to set up key performance indicators (KPIs) and track relevant metrics. These indicators help measure various aspects of inbound marketing efforts and their impact on innovation within a business. 

One crucial metric to monitor is website traffic. This includes tracking the number of visitors to the company's website over time. Increased website traffic can indicate successful inbound marketing efforts, as it suggests that more people are discovering and engaging with the brand online.

Lead conversion rates are another important KPI to consider. This metric measures the percentage of website visitors who take a desired action, such as signing up for a newsletter or requesting more information. Higher conversion rates suggest that the inbound marketing strategies effectively capture potential customers' interest and prompt them to take action.

Social media engagement is also vital in evaluating the effectiveness of inbound marketing. This includes metrics such as likes, shares, comments, and retweets on social media platforms. A high level of engagement indicates that the content being shared resonates with the audience and encourages interaction, which can lead to increased brand awareness and loyalty.

Customer retention rates provide insight into the long-term impact of inbound marketing efforts. By tracking the percentage of customers who continue to purchase from the company over time, businesses can assess the effectiveness of their marketing strategies in building lasting relationships with customers.

Regularly monitoring these metrics and analyzing the data allows businesses to gain valuable insights into the performance of their inbound marketing strategies. By identifying areas of strength and areas for improvement, companies can make informed decisions to optimize their marketing efforts and drive continuous innovation within their organization.

Conclusion and Key Takeaways

Inbound marketing has emerged as a powerful tool for forward-thinking businesses looking to fuel disruptive innovation. By attracting, engaging, and delighting customers through valuable content and experiences, inbound marketing creates a platform for disruptive ideas to gain traction. Through case studies and real-world examples, we have seen how inbound marketing can drive awareness, build a loyal customer base, and ultimately transform industries.

To implement inbound marketing strategies effectively, businesses can leverage the full suite of tools in Markethive. Businesses can continually refine their strategies and drive disruptive innovation by measuring the success of their inbound marketing efforts through relevant metrics.

In conclusion, embracing inbound marketing as a strategy for fueling disruptive innovation is a wise choice for forward-thinking entrepreneurs. By leveraging the power of inbound marketing, businesses can navigate the ever-changing business landscape and stay at the forefront of disruptive innovation.

David https://markethive.com/david-ogden

Understanding The Cryptocurrency Token and Network Equity Within The Markethive Ecosystem And Beyond

Since the inception of Bitcoin, it has been regarded as the trailblazer and the gold standard of the cryptocurrency realm. Its influence extends beyond being a digital store of value, as it is often used as a reference point for other digital assets in the crypto finance industry. The emergence of thousands of crypto tokens has led to a plethora of use cases, but the Securities and Exchange Commission's (SEC) tendency to classify most tokens as securities might be misguided, as they have not fully appreciated the groundbreaking potential of these tokens.

The concept of tokens is a foundational permutation in blockchain technology, and it is essential to explain this new concept in a way that is easy to understand. Doing so increases the likelihood that the general public, regulators, and the myriad of established entities will grasp the importance of this paradigm shift. This article aims to demonstrate the various aspects of a cryptocurrency token and why it is crucial for those in positions of authority to gain a deeper understanding.

The complexity of understanding the token stems from its nature as a multi-functional abstract. We are not accustomed to encountering something that possesses multiple functional properties, represents diverse units of value, and exists in a digital form that unifies it all. Tokens are a relatively novel concept, and if we persist in attempting to categorize or categorize them using our previous frameworks, we will miss their potential. In essence, tokens can simultaneously embody the characteristics of currency, equity, financial instruments, rewards, rights, and, since blockchain, digital assets.

Traditional Thinking

Until now, we’ve only been familiar with fragmented structures to represent each of these roles. For example; 

CURRENCY: We have employed currencies such as the dollar, yen, euro, pound, and numerous other sovereign fiats for currency. 

EQUITY: In the equity realm, we have shares or stock units, commonly referred to as securities. 

FINANCIAL INSTRUMENTS: Regarding financial instruments, we have an array of options, such as derivatives, bonds, futures, options, swaps, and so on, which brokers, agents, custodians, or exchanges typically manage. 

REWARDS: For incentives or rewards, we have various companies doling out reward points, frequent flyers, loyalty cards, and the like. 

RIGHTS: For rights, we have government-issued identity cards or share proxies that enable us to participate in the governance of matters that concern us, effectively giving us a voice in decision-making processes.

However, introducing a token that combined all these facets into a single entity led to much confusion in traditional finance, corporate, private, and public arenas.

The advent of blockchain technology has created a distinct category of digital assets: non-fungible tokens. (NFTs) These tokens are unique and transferable units of value that can represent a wide range of items, including a digital artwork of a cat, such as CryptoKitties, a cartoon character, a virtual toy, or a rare in-game item. 

They can also represent real-world items like concert tickets or collectibles. This classification encompasses all the possible use cases for crypto tokens, opening up new possibilities for the future of digital ownership and exchange.

The Six Roles Of A Token

Currency can be exchanged for goods and services or utilized to access computer resources associated with blockchain technology, such as Ethereum’s gas, Bitcoin’s miner fees, transaction fees, etc. 

Equity signifies owning a tangible asset such as real estate or a representation of a commodity like gold.

Financial instruments encompass a wide range of financial services products, both existing and emerging that are destined to transition to a fully digital format in the future.

Rewards are work tokens, representing a tangible outcome that can be earned through various forms of human or computer-based effort. This can include active contributions, such as completing tasks or providing services, as well as passive contributions, such as sharing valuable data or content.

A Right may encompass the ability to participate in decision-making processes such as voting (governance-related) or the ability to access resources like digital content or services that offer tangible benefits.

The Digital Asset signifies a virtual entity, an NFT (non-fungible token) within the blockchain community. These tokens are unique digital objects that exist solely in a digital format and do not have a physical counterpart.

Additionally, tokens can also have a time-based restriction, meaning their usage is limited to a specific period. They can be locked or unlocked, which determines when they can be used.

A crypto token can potentially encompass all of these functions simultaneously, or only a few of them. Alternatively, it might initially serve one purpose and evolve into others. This challenges regulators and others as they struggle to comprehend and regulate this innovative concept that exists in multiple forms concurrently, contrary to our accustomed perception of them as separate entities.

Moreover, each token can have numerous variations in its lifecycle, including creation, acquisition, purchase, sale, granting, storage, and utilization. The most crucial aspect is that these tokens can be exchanged, traded, or transferred between individuals without the need for intermediaries, fostering a seamless and decentralized process.

The token embodies the adaptable spirit of a chameleon, utilizing cutting-edge technology to shatter various barriers imposed by society, government, and commercial entities. This versatile tool condenses numerous constructs into a single, potent symbol of innovation and progress.

This leads us back to the topic of regulation. The focus on securities regulation for governing tokens is misguided. It's like trying to force a square peg into a round hole or applying a solution where it's not needed. This approach not only hinders the development of new business models but also stifles the potential of token-based innovations.

Accordingly, it is essential to acknowledge that the token represents a distinct category of assets. To succinctly describe it, we can refer to it as a novel asset class that warrants its own legal and regulatory framework. Unlike the term "security," which regulators may use to classify it, a token does not always signify a personal financial stake or equity share in a larger financial entity. Instead, it serves as a novel representation of our progressively digital existence. 

William Mougayar's Blockchain Marketplace. Source: Coindesk 

Tokens Create Value Through User-Generated Work

Apart from tokens, protocols, and new forms of securities, there is a broader concept at play here. This concept revolves around the work that is indirectly symbolized by the tokens and its connection to the generation of value through user interactions. In other words, it pertains to the paradigm of creating value through work.

Tokens serve as a tool to achieve a goal. User actions yield tokens, which represent their value in the digital realm. These tokens are directly tied to the worth generated by users' efforts, benefiting both the network and other users.

Social networks have long been associated with user-generated content (UGC), which refers to creating and sharing original content by users. However, as the concept evolves, it may be more accurate to refer to it as user-generated work (UGW) in order to highlight the importance of diverse user participation that yields tangible financial benefits.

Categorizing Token Functions in Three Components

1. Tokens that enable a protocol's functionality, like Bitcoin or Ethereum, are primarily utilized for software development activities carried out by the network participants.

2. Tokens that are inherent to a vertical-specific area of operation, such as Steemit, Filecoin, and Storj, are used for tasks like curating or creating content, storing files, sharing data, etc. 

3. Tokens that expand existing businesses, such as loyalty points provided by established companies, have the potential to create an ecosystem that drives more transactions. We can refer to this as "hybrid models," which is the classification that Markethive belongs to.

The underlying principle is that users' behaviors and engagements within the platform create value, which in turn allows them to earn internal tokens that can be used to facilitate new transactions within the network, thereby generating further value.

► The tokens that are generated resemble the outcome of the user's activities.

► Tokens embody a multifaceted purpose, transcending their traditional role as a medium of exchange. They also serve as a measure of reputation, a reflection of engagement, a symbol of influence, and a gauge of activity within a given community or platform.

► Tokens serve as a representation of the economic activity occurring within the network.

► Acquiring tokens should be achieved honestly, not through manipulative gaming tactics.

► The more aligned the token is with a company's core values and business model, the greater its long-term viability will be.

► Value creation is aimed at various categories of individuals or customers, such as core developers, creators of applications, end-users, speculators, ecosystem collaborators, founders, buyers, sellers, readers, writers, investors, influencers, partners, and more.

The foundation of these tokenized structures is the principle that every participant is entitled to receive a portion of the total value generated through their combined efforts.

The Evolution Of Digital and Social Media

Facebook
Facebook's business model revolves around capitalizing on its users' attention and engagement, including likes, shares, posts, and comments, yet users don't receive any compensation for their contributions. If Facebook were structured as a decentralized entity with a token, users would earn tokens for their participation, which could be traded or redeemed through a liquid marketplace, both within and outside the platform.

Facebook does not engage in economic sharing. However, billions of individuals create and share content for them. Meanwhile, Facebook has been researching user data to understand how friendships on the platform are linked to economic opportunities. They have found that social connections greatly influence people's ability to secure employment, excel academically, and receive assistance in times of crisis. This behavior may harm Facebook as other business models centered around sharing network equity gain popularity.

X (formerly Twitter)
In contrast, Elon Musk's X has relaxed its censorship rules and is currently prioritizing the development of a peer-to-peer payment system. Musk envisions a platform where users can easily transfer funds to others and withdraw their money into verified bank accounts. Furthermore, there are plans to introduce a high-interest money market account to incentivize users to keep their funds within the X platform. This strategy would directly challenge PayPal's dominance in the market, as Musk aims to revolutionize the current banking system.

The payment system will also facilitate X's expansion into the creator economy, which rewards users with at least 500 followers and 5 million organic post impressions in the past three months. These users can now participate in X's Ads Revenue Sharing program, furthering the platform's commitment to empowering creators in the digital economy. 

It’s yet to be determined whether the payment system will include cryptocurrency even though Musk hinted at supporting crypto on the platform, briefly switching out Twitter's bird logo to dogecoin's dog before its rebranding to X.

Markethive
Markethive understands and has embraced the concept of "Tokenization of Work" and has leveraged cryptocurrency and blockchain technology to create a revolutionary platform that is trailblazing a new path in the digital media landscape. This groundbreaking project is the first to venture into uncharted territory that no other platform has dared to explore. Its innovative hybrid model serves as a benchmark for the future of digital media.

Markethive’s vision is a fully decentralized social network inbound marketing and broadcasting platform integrated and operated on a massively distributed database system (the internal giant blockchain), controlled by a smaller external blockchain Markethive’s dApp wallet will utilize. 

Essentially, the Markethive ecosystem has its own financial operating system with its native token, the Hivecoin (HVC), which is used as a medium of exchange and will continually be circulating, earned, and accumulated by users within the Markethive economy.  It allows us to be completely decentralized financially with complete autonomy and protection of our intellectual property, ascertaining a viable and comprehensive ecosystem.

Every member of Markethive, free or upgraded, is rewarded and can earn income with Hivecoin in many different ways daily. The only prerequisite is to refer three people to Markethive. Other opportunities include becoming a shareholder through its Founders Token representing the ILP or the Entrepreneur One Upgrade and using the staking advantage provided by our crypto wallet with Markethive Credits. 

Additionally, members can profit from the multiple cottage industries within the Markethive ecosystem. It is important to note that venture capitalists or corporations do not fund Markethive. Instead, it is the community itself that owns Markethive, with no hierarchy in place.

In Closing

We have come a long way since the advent of social media, and tokenization is just one of the ways to reward its users and promote a more equitable distribution of wealth. However, regulatory obstacles pose a significant challenge to the widespread adoption of tokens. So, to overcome these hurdles, it's crucial to facilitate open discussions about tokens and embrace the various applications that incorporate them. By doing so, we can create an environment conducive to the growth and acceptance of tokenization.

David https://markethive.com/david-ogden

2023 Entrepreneur One Bonus Fulfilled. 2024 E1 Bonus Opportunity Closing Soon. Don’t Miss Out!  The Markethive Quest Will Make History. Will You Join Us? 

Markethive is unyielding in its pursuit of innovation, striving for excellence in creating a groundbreaking platform that surpasses conventional social media and marketing tools. By prioritizing user experience, Markethive integrates advanced technologies that enable efficient broadcasting, expanding your reach and influence. Markethive's newly introduced Wallet, which serves as a comprehensive financial and accounting center, draws comparisons to a bank due to its capabilities, assets within it, and high level of security. 

By embracing the cottage industry concept, Markethive creates opportunities for individuals to achieve financial independence within a sovereign and merit-based environment. This unique concept is entrepreneurial at its finest and is exclusive to Markethive, but its impact extends beyond the platform to the broader online community and cryptocurrency domain.

Markethive Has Delivered

Markethive, as promised, has delivered a highly complex, unique financial system unfathomable to most. This system is robust, impenetrable, and represents the future of serving entrepreneurs worldwide. Our progress has been made possible by the unwavering support and contributions of the Entrepreneur One community and ILP holders.
 
These individuals recognize the tumultuous state of the world and believe that Markethive's vision holds the key to freedom of speech and financial independence for those who embrace its framework. By leveraging Markethive's tools and systems, businesses can flourish, and individuals can secure a brighter future for themselves and their communities.

The Entrepreneur One members (E1) also gain advantages from Markethive's generosity through the Initial Loan Procurement or Incentivized Loan Program (ILP), positioning themselves for long-lasting financial prosperity through the income generated by Markethive's retail products. Markethive's various sources of revenue will supply the funds required to make interest payments to E1s and ILP participants.

Entrepreneur One Loyalty Bonuses

Accordingly, Markethive rewards the loyalty of Entrepreneur One members by granting them annual bonuses in the form of ILPs. Note that the 2023 bonus of one whole ILP to each E1 associate who has maintained their subscription for the past 12 months has been credited to your wallet. 

The 2024 bonus, which consists of one full ILP and 1000 Hivecoins, was recently announced. This reward will be given in January 2025 after a 12-month period. Only Entrepreneur Ones are eligible for this initiative, but for a short time, free members can upgrade to an E1 membership for $100 per month. To qualify for the bonus, members must maintain an active subscription for 12 consecutive months, and they will receive one complete ILP and 1000 HVC in January 2025.

You have until January 31st, 2024, to take advantage of this offer and secure an Entrepreneur One subscription, making you eligible for the bonus. Time is of the essence, as less than two weeks remain before this opportunity expires.

It’s important to note that Markethive does not engage with prominent venture capitalists to secure funding. Instead, we depend on our community, as we prefer to contribute back to the community. The ILP can be likened to shares in the company. The only difference is that it functions as a loan from you to Markethive, considered an assumable note. Since it is a debt instrument, it is not subject to taxation.

Despite the significant advancements we have achieved in the advancement of our system, there are still crucial elements that require completion before we can proceed into the retail products phase. These products will yield substantial profits for Markethive and its entrepreneurial contributors. Thus, your assistance is still vital to help us reach this goal. 

Entrepreneurship Threatened

Entrepreneurship is being threatened throughout the world by a collectivistic ideology of the 1%. The global elites are infiltrating governments globally with the imperative to assist them in their quest to fix the issues in the world, such as poverty (among other matters), with the notion of equality, diversity, and inclusiveness. 

However, they are killing the free market and pure capitalism. Not cronyism, which, unfortunately, many believe is capitalism, but true capitalism in which entrepreneurs thrive. An entrepreneurial world fosters growth of all kinds: personal, industrial, financial, and creative. It also encourages critical thinking, freedom of expression, sovereignty, and liberty for all. This attempt at oppression in Western countries, where freedom is sacrosanct, has been in execution for decades, with an awakened minority daring to stand up to them and their corruption.  
  
One Historic Speech That Says It All

Several speeches and quotes throughout history have deeply moved global society and invoked a sense of wisdom in an attempt to change the world. However, these speeches have been brushed aside by the evil globalists, who are virtue signaling well-being for humanity while actively devising the complete opposite.  

President John F Kennedy had a profound impact on citizens across the world as he stood against tyranny and fascism. He was a true leader and humanitarian who cared for society but couldn’t do it alone. He asked his fellow Americans, “We the people,” to join him in a stoic effort to defend Freedom so that civilization could enjoy the blessings of a fruitful life. The following is an excerpt from President Kennedy’s heartfelt speech in the Inaugural Address in 1961. 

"…Now, the trumpet summons us again. Not as a call to bear arms, though arms we need. Not as a call to battle, though in battle we are, but a call to bear the burden of a long twilight struggle year in and year out, rejoicing in hope, patient in tribulation, a struggle against the common enemies of man ― tyranny, poverty, disease, and war itself. Can we forge against these enemies, a grand and global alliance?  North and South, East and West that can assure a more fruitful life for all mankind. Will you join in that historic effort? 

In the long history of the world, only a few generations have been granted the role of defending freedom in its hour of maximum danger. I do not shrink from this responsibility; I welcome it. 

I do not believe that any of us would exchange places with any other people or any other generation. The energy, the faith, the devotion, which we bring to this endeavor will light our country and all who serve it, and the glow from that fire can truly light the world. 

And so, my fellow Americans, ask not what your country can do for you; ask what you can do for your country. My fellow citizens of the world, ask not what America will do for you but what together we can do for the freedom of man. 

Finally, whether you are citizens of America or citizens of the world, ask of us here the same high standard of strength and sacrifice which we ask of you. With a good conscience, our only sure reward with history, the final judge of our deeds, let us go forth to lead the land we love, asking His blessing and His help, but knowing that here on Earth, God's work must truly be our own."

– J F Kennedy. Inaugural Address, – January 20th 1961

The essence of the passage above correlates with Markethive and its Divinely inspired vision to provide a haven for freedom of speech, personal and financial sovereignty, and a God-given right to prosperity, abundance, and well-being.  We are the generation chosen to fight for and deliver this vision in these dark times. 

In the spirit of what President Kennedy said to his congregation, the energy, faith, and devotion we bring to Markethive’s endeavor will light our ecosystem and all who serve it, and the glow from that fire can truly light the world. Additionally, ask of us here at Markethive the same high standard of strength and sacrifice that we ask of you. 

Thomas Prendergast, founder and CEO, has dedicated his life and every last penny to the Markethive vision, a truly selfless undertaking to lift entrepreneurs and restore the spirit being stripped away by oppressive measures. We boldly declare our determination to remain unyielding against oppressive rulers in the international arena. We refuse to be deterred by the ideologies of communist regimes or the ambitions of the global elite seeking to establish a new global order. So we ask of you, will you join us in this historic effort? 

So, Will You Join Us In This Historic Effort? 

Every one of us is engaged in this shared vision of a global entrepreneurial sanctuary that champions individual freedom. Many of you have been indispensable in shaping our journey thus far. We've made tremendous strides in building this system and are now on the cusp of sharing it with the world. However, we require additional support to realize our vision fully.

We need more of you who possess the power to drive us forward by obtaining an Entrepreneur Account or reinstating your existing Entrepreneur One account. Alternatively, you can also purchase an extra Entrepreneur One account. Together, we can reach new heights and make a lasting impact on the world.   

Remember, by subscribing to Entrepreneur One, you are lending funds to Markethive and supporting its mission to create a cutting-edge platform that will revolutionize the way we network and do business. As a subscriber, you'll play a crucial role in shaping the future of entrepreneurship and reap substantial financial rewards for your commitment and perseverance.

We look forward to sharing the prosperity of this groundbreaking giant in the tech, social media, marketing, and crypto industries with all of you at Markethive. Providing financial support is to be a voice that persistently advocates for freedom, autonomy, critical thinking, and expression. Rather than surrendering to obscurity, we are constructing a realm that illuminates the path and unites entrepreneurs and fellow visionaries to establish a more ethical and transparent business environment. ― An ecosystem that contributes to your livelihood and empowers you with financial freedom.

May God grant us all with wisdom, faith, and serenity.  

David https://markethive.com/david-ogden

Markethive Gearing Up To Launch Its ICO With A Difference

And It's Not an IEO, Not a STO, Not an IDO

Continuing from our previous article, the allure of Initial Coin Offerings (ICOs) has diminished in recent years. An ICO is a process in which a cryptocurrency startup endeavors to generate interest in its digital currency project by promoting it on its website. This was a new phenomenon in crypto and financial markets in general, allowing individuals to purchase the newly created crypto token directly from the company behind the project. 

No restrictions or regulations were involved, and speculation rather than substantial foundations drove the majority of ICOs. Much of the hype surrounding ICOs attracted casual investors who hoped to achieve significant financial gains despite these projects often being based solely on concepts.

Numerous ICOs faced issues with regulatory entities as their tokens were classified as securities rather than utility tokens, resulting in multiple cryptocurrency companies being required to pay fines and reimburse investors. In the United States, the Securities and Exchange Commission (SEC) has struggled to establish a legal definition for tokens in cryptocurrency since the emergence of Bitcoin.

While ICOs were initially created to generate funds in a space without regulations, many deceitful ICOs were launched to exploit unsuspecting investors. By the end of 2017, China enforced a ban on ICOs, causing the cryptocurrency industry to search for alternative methods to finance emerging enterprises. This article will explore the various alternatives for ICOs and delve into the plans for Markethive's utility token, Hivecoin, in the coming year.

Source: Binance Square

Initial Exchange Offering (IEO)

Initial Exchange Offerings (IEOs) are fundraising events for crypto start-ups to raise funds through a trading platform. They occur on a crypto exchange for the company launching new tokens. One advantage is that investors may have greater trust as they witness a crypto token sale on a reputable crypto exchange, which enhances the project's credibility.

To raise funds on the exchange, start-ups must pay a fee and give a percentage of the tokens they sell. Once the Initial Exchange Offering (IEO) is finished, the tokens are listed on the exchange, which increases the company's visibility to potential investors. Unlike Initial Coin Offerings (ICOs), where contributions are sent directly to smart contracts, participants in an IEO send their contributions through the hosting platform.

IEOs have gained traction among major cryptocurrency exchanges. Binance Launchpad was among the initial platforms to introduce IEOs in the market, leading to other exchanges quickly adopting the same approach. The primary benefit of these offerings is the enhanced transparency and trust they provide. Since a reputable cryptocurrency exchange carries out the token sale, the risk of fraudulent activities and scams is considerably lower than ICOs. Reputable platforms conduct thorough assessments of projects before making them available to users.

There is a contention that IEOs do not offer higher security compared to ICOs. In the worst case, they can be seen as centralized authorities that control the types of projects that emerge. Furthermore, projects must pay to be included on a centralized exchange, limiting the opportunity to be featured to moderately established projects, not just concepts. Additionally, they may be required to sign agreements restricting them from listing tokens on competing exchanges.

Source: Tokenminds

Security Token Offering (STO)

STOs, or Security Token Offerings, are a relatively new way of raising funds using blockchain and cryptocurrency. They provide an alternative to typical equity investment and are among the most exciting emerging trends in cryptocurrency. Security tokens serve as virtual representations of ownership in various entities such as companies, financial products, investments, securities, and commodities, granting individuals ownership rights in the underlying value of these assets.

The challenges and constraints of obtaining funding from conventional sources have led to the popularity of alternative methods, such as STOs, for sourcing capital. STOs fully comply with laws and regulations, providing a secure means for companies to secure funding. They serve as a platform for start-ups, established businesses, and traditional institutions to raise funds by issuing digital tokens.

STOs are a category of tokens that represent legal ownership of tangible assets in the real world. They provide the opportunity for individuals or entities to obtain ownership rights in digitally secure assets and symbolize ownership in valuable assets such as real estate or company shares. This contrasts the conventional Initial Public Offering (IPO) process, in which companies become listed on the stock exchange.

Instead, companies have the option to create a new enterprise or utilize an already established one with the assistance of smart contracts. These smart contracts are automated legal agreements between two parties stored on public blockchains. This minimizes the challenges encountered in transactions, including issues like fluctuating prices, fraudulent activities, and regulatory compliance complications.

Security tokens are also utilized in the practice of crypto-fractionalization, which involves securing real-world assets through the process of tokenization. Various real-world assets, including real estate, capital markets, commodities, and equity funds, can be tokenized. STOs are specifically designed to meet the regulations set forth by global regulatory bodies such as the U.S. Securities and Exchange Commission (SEC).

Source: Hackernoon

Initial DEX Offering (IDO)

An Initial DEX Offering (IDO) is a contemporary way of crowdfunding or fundraising that occurs on a decentralized exchange (DEX). Unlike previous methods, such as Initial Coin Offerings and Initial Exchange Offerings, where the sale of tokens was controlled on centralized platforms, IDOs offer a transparent platform on a DEX that enables crypto projects to issue and sell tokens to users directly.

The approach has transformed from ICOs, which were troubled by problems like fraud and inconsistencies, to more controlled formats, such as IEOs and STOs. In 2013, the first initial coin offering was held by Mastercoin Protocol, raising $500,000 worth of bitcoin (BTC). IDOs gained attention in 2019 when Raven Protocol made the announcement of the first IDO on Binance DEX.

IDOs have been improving their approaches since they were first introduced, becoming more popular because they are affordable, have fewer restrictions, and give power to individuals instead of central entities. As a result, they have significantly changed the way crypto fundraising is done. IDOs also provide a simpler and more affordable option for smaller projects to release their tokens instead of using more significant centralized exchanges. To ensure fairness, IDOs often have measures to prevent a single investor from purchasing a large quantity of tokens.

On the other hand, it is easier for projects with a questionable reputation to distribute their tokens via IDOs rather than through IEOs on regulated exchanges because there is less oversight on the projects. Moreover, IDOs bypass regulatory approval, increasing the risk of scams and fraudulent activities. Despite these risks, IDOs illustrate a promising advancement in crypto fundraising, demonstrating how the decentralized nature of the crypto ecosystem continues to evolve.

Source: Markethive

Markethive’s One-of-a-kind ICO for Hivecoin

As discussed in a previous article, many fall victim to ICOs. The hype and speculation of its newly minted crypto token are sold to wannabe investors on the promise of high returns and the revolutionary technology and purpose it claims to serve, even though no tangible evidence of its effectiveness exists. 99% of ICOs don’t do what they say they will do, resulting in the naive investor getting stuck “holding the bag” of worthless tokens. Meanwhile, the individuals responsible for the ICOs swiftly exit after amassing substantial funds, seemingly vanishing without a trace.

Markethive is in preparation to launch an ICO-like event, which differs from other coin offerings because it already has an operational system and delivers what other ICOs only promise to give when they commence their fundraising. It's worth noting that Markethive has never conducted an Initial Coin Offering. 

So far, Markethive’s progress has been made possible by utilizing small amounts of money in the form of a loan from members who have subscribed to the Entrepreneur One Upgrade (E1), earning portions of an ILP in return. Additionally, some members have directly purchased ILPs, which also contributes to the development. This method is significantly different from the traditional ICO approach.

As stated by CEO and founder Thomas Prendergast, 

“It’s time to raise money to market and promote Markethive and bring in the millions, if not billions, that can benefit from what Markethive offers. We will raise money not based on speculation but on fact. We’ve already built the system and have our coin with everything ready to go, making Markethive’s ICO very different from all others that have already done ICOs. That should actually have a significant impact on the industry.” 

Thomas also shared his deep concern about the growing population of individuals who are experiencing poverty and financial burden as a result of being deceived, manipulated, and defrauded by online scams. He stated that this concern serves as a driving force behind the development of Markethive, an extensive undertaking intended to establish a platform that can generate a genuine and sustainable income for its users. While Thomas prefers not to speculate on specific timelines, he maintains that despite the obstacles encountered by Markethive, 2024 appears to be the year when everything will come together.

Source: Markethive

So What’s Markethive Got Already?

Markethive offers various features and assets. It has a fully operational wallet and has introduced its cryptocurrency called Hivecoin. With a total quantity of 45 million, Hivecoin is currently used within the platform to make payments and provide incentives. The Markethive Wallet consists of multiple wallets serving different purposes.

• It’s an Accounting system.
• It houses The vault.
• It’s used for Payments.
• Incorporating a Bitcoin wallet, Solana wallet, and Hivecoin wallet

With its current operational platform, Markethive offers a range of tools and services currently being improved through iterations and UX enhancements. The fundamentals consist of;

• A full-blown marketing platform.
• Social network
• Inbound Marketing 
• Storefronts
• Promocodes
• Customer acquisition 
• Lead generation
• Marketing tools

Markethive’s iterations and UX enhancements will incorporate multiple feeds and be likened to;

• Twitter, a microblogging feed
• YouTube, a video feed
• Google Blogger, a blogging feed
• Scoop.it, a curation feed.

Markethive has been at the forefront of introducing unique initiatives and projects that remain unparalleled in the industry. It combines an automated marketing system, an inbound marketing platform, and a social network. By merging various types of social networks into one and transforming it into a broadcasting platform, Markethive has established itself as a pioneer. With a rapidly expanding community of over 200,000 members, Markethive continues to flourish. 

The Next Four Big Milestones

1: E1 Exchange. The EX1 permits the purchase and sale of Entrepreneur One subscriptions. E1 is an exclusive framework created to financially support Markethive and provide users access to all the platform's tools. Since the company will no longer offer E1 subscriptions, the only means of obtaining one is through the E1 marketplace, where existing E1 holders may choose to sell, making it a highly valuable and scarce asset.

2: Promocode System. The Markethive admin panel has a promocode system that generates unique codes for E1 members. These codes offer giveaways like Hivecoin, Markethive credits, Boosts, and Wheel of Fortune spins. Each E1 member will receive a specific promocode to promote Markethive on different websites and attract potential users. Any signups, bonuses, or airdrops resulting from these promotions will be credited to the person who acquired the prospect.

Entrepreneur One members will also be provided with a control panel where they can create their own Promocodes. They can select the rewards to offer, which can be purchased through the shopping cart. Additionally, Promocodes can be used for individual groups or storefront signups. For example, if someone joins your group, they will receive a gift. The Promocode is made for Markethive’s social network and has never been done in this industry. 
 
3: Premium Upgrade. The Premium upgrade will replace the E1 upgrade. Those with Premium upgrades will have access to all the features and benefits of the E1 package, except for ILPs or Banner Impressions. The cost for the Premium upgrade will be significantly lower than the E1, which is $100 per month and will be classified as a retail product that generates revenue.

4: Login Registration and Incentive. Upon signing up for Markethive, you will be required to complete the Know Your Customer (KYC) process. You will have 30 days to do this, as indicated by a countdown clock that will periodically remind you. After completing your KYC, you will receive a free 30-day Premium Upgrade. Additionally, you will be eligible for an HVC airdrop, and if you used a Promocode during registration, you will also receive all the incentives associated with that particular Promocode offer.

The KYC procedure has been streamlined and now involves recording a brief one-minute video of yourself to demonstrate your identity and provide your credit/debit card information. A small sum will be deducted as part of the verification process. It is worth mentioning that you do not need to submit any other forms of identification. Please be aware that you will only receive bonuses, airdrops, or promocode offers once you have successfully completed the KYC process.

An added bonus is that once KYC status is fulfilled, it will allow you to withdraw HVC from your Markethive wallet; however, in keeping with our security protocols, you must activate the 2FA authenticator to access your wallet. 

On completion of these milestones and the Markethive ICO websites to be used in the ICO campaign, Markethive will embark on an ICO-like event to fund the marketing of these milestones and increase Hivecoin awareness. The funds raised will also pay for the cost of an ICO-dedicated platform and employ it to launch Markethive’s ICO and to guide Markethive on the ICO journey. 

While it is unnecessary for Markethive to be listed on a cryptocurrency exchange to launch an ICO, it would be advantageous to have one. In addition to Markethive’s plans of establishing their own dedicated offshore crypto exchange, Markethive is vetting various crypto exchanges for listing Hivecoin and introducing Markethive to the global cryptocurrency market.

Exciting Update for Members of Entrepreneur One! 

Every single Entrepreneur One member will receive the signups resulting from the ICO campaign as well as the Promocode site to promote the ICO and with incentives such as Markethive giveaways. 

This is the year when Markethive becomes revenue-oriented and retail-oriented with the new dashboard, state-of-the-art capture page system, and autoresponders. These are retail products and are separate from the free marketing system provided to free members. 
 
Additionally, Markethive will promote its system and launch an ICO-style campaign to drive in the multitudes, with the aim of having hundreds of millions of members in the Markethive system. Markethive is expanding the scope and depth of its vision in what it's building for all humanity. 2024 really looks like the year Markethive will ascend to new unprecedented heights and give back to the community that has upheld the Markethive vision. 

David https://markethive.com/david-ogden